At a Glance
- Tasks: Lead marketing campaigns for exciting B2B events in the app industry.
- Company: Join Business of Apps, a growing platform for app professionals.
- Benefits: Enjoy remote work, flexible hours, and a bonus scheme.
- Other info: Work in a dynamic team with opportunities for career advancement.
- Why this job: Make a real impact on audience growth and revenue with your creativity.
- Qualifications: 5+ years in B2B event marketing and strong HubSpot knowledge required.
The predicted salary is between 45000 - 55000 £ per year.
We're hiring an Event Marketing Manager to own the marketing engine behind our B2B events for app growth professionals. This is a hands-on role with genuine autonomy, you'll plan and execute campaigns across paid, email and organic channels, and own the results those campaigns deliver. If you want to own a function, make decisions based on data, and see the direct impact of your work on audience growth and revenue then this is a great opportunity.
About Business of Apps: Business of Apps is the events and media platform for the app industry. Since 2013 we've grown into a business running conferences in London, New York and Berlin, supported by a media platform reaching 200k monthly web users, 10k newsletter subscribers and 5k YouTube subscribers. Our team of 12 people punches above its weight and we're scaling up with the goal of becoming the world's No.1 B2B media company for the app industry. This role is central to getting us there.
Key activities:
- Create, manage and execute delegate and sponsorship marketing campaign plans
- Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously
- Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation
- Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements
- Growing our organic presence on LinkedIn, YouTube and Instagram
- Managing landing pages and campaign assets
- Tracking and reporting on campaign performance, and making decisions about what to improve
- Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively
What success looks like:
- Campaign plans in place for our events across delegate marketing, engagement and sponsorship
- Hitting attendance targets at our London (1200), Berlin (1000 rising to 1500) and NYC (500) events, with the right audience (decision makers from top-tier apps)
- Delivering leads to the sales team from sponsorship marketing campaigns
- Strong, consistent messaging and creative across all marketing activity
- Growing the Business of Apps share of voice into the dominant B2B events and media brand in the app industry
- Driving the marketing function forward while collaborating with our internal teams (content, production, delegate sales) and external partners (designers, consultants)
Requirements:
- 5+ years of running marketing campaigns in a high quality B2B events environment
- Strong working knowledge of Hubspot
- Able to directly manage paid campaigns on LinkedIn and Facebook
- Able to travel to our events in NYC, Berlin and London
- Based in the UK or a European time zone
- This is a full time role but we would consider 3-4 days per week working pattern if desired
- Fully remote (we can pay for a coworking space if required)
- Flexible working around school runs or life logistics
- Bonus scheme (typically 10%+ of salary)
- Company pension contribution
Remote B2B Event Marketing Manager (Remote) in Essex employer: Business Of Apps
At Business of Apps, we pride ourselves on being an exceptional employer that champions autonomy and innovation in the fast-paced world of B2B event marketing. Our fully remote work culture offers flexibility to balance personal commitments while driving impactful campaigns that directly influence our growth as a leading media platform in the app industry. With opportunities for professional development, a supportive team environment, and a bonus scheme, we empower our employees to thrive and make a meaningful contribution to our success.
StudySmarter Expert Advice🤫
We think this is how you could land Remote B2B Event Marketing Manager (Remote) in Essex
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend virtual events. Building relationships can lead to job opportunities that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like Business of Apps, and express your interest in working with them. You never know what might come up!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Remote B2B Event Marketing Manager (Remote) in Essex
Some tips for your application 🫡
Show Your Passion for Events:When you're writing your application, let your enthusiasm for B2B events shine through! We want to see that you’re not just looking for any job, but that you genuinely care about making our events a success.
Tailor Your Experience:Make sure to highlight your relevant experience in running marketing campaigns, especially in the B2B events space. We love seeing how your past roles have prepared you for this hands-on position where you'll own the marketing engine!
Be Data-Driven:Since this role is all about making decisions based on data, don’t forget to mention specific metrics or results from your previous campaigns. Show us how you've used data to drive success in your past roles!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into our hiring process. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Business Of Apps
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re familiar with various B2B marketing campaigns, especially in the events space. Be ready to discuss specific examples of campaigns you've managed, including the strategies you used and the results achieved. This will show your hands-on experience and ability to own a function.
✨Showcase Your Data-Driven Mindset
Since this role involves making decisions based on data, prepare to discuss how you've used analytics to optimise campaigns in the past. Bring examples of how you tracked performance and what adjustments you made to improve results. This will demonstrate your analytical skills and commitment to achieving targets.
✨Familiarise Yourself with HubSpot
As strong working knowledge of HubSpot is essential, brush up on its features, especially those related to email campaigns and CRM management. Be prepared to talk about how you’ve used HubSpot in previous roles, including any lead scoring or segmentation strategies you implemented.
✨Emphasise Collaboration Skills
This role requires working closely with internal teams and external partners. Think of examples where you successfully collaborated with others to achieve a common goal. Highlight your communication skills and how you ensure everyone is aligned, which is crucial for driving the marketing function forward.
