At a Glance
- Tasks: Lead marketing campaigns for exciting B2B events in the app industry.
- Company: Join Business of Apps, a growing platform for app professionals.
- Benefits: Enjoy remote work, flexible hours, and a bonus scheme.
- Other info: Work with a dynamic team and travel to major cities for events.
- Why this job: Make a real impact on audience growth and revenue with autonomy.
- Qualifications: 5+ years in B2B event marketing and strong HubSpot knowledge.
The predicted salary is between 45000 - 55000 £ per year.
We're hiring an Event Marketing Manager to own the marketing engine behind our B2B events for app growth professionals. This is a hands-on role with genuine autonomy, you'll plan and execute campaigns across paid, email and organic channels, and own the results those campaigns deliver. If you want to own a function, make decisions based on data, and see the direct impact of your work on audience growth and revenue then this is a great opportunity.
About Business of Apps: Business of Apps is the events and media platform for the app industry. Since 2013 we've grown into a business running conferences in London, New York and Berlin, supported by a media platform reaching 200k monthly web users, 10k newsletter subscribers and 5k YouTube subscribers. Our team of 12 people punches above its weight and we're scaling up with the goal of becoming the world's No.1 B2B media company for the app industry. This role is central to getting us there.
Key activities:- Create, manage and execute delegate and sponsorship marketing campaign plans.
- Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously.
- Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation.
- Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements.
- Growing our organic presence on LinkedIn, YouTube and Instagram.
- Managing landing pages and campaign assets.
- Tracking and reporting on campaign performance, and making decisions about what to improve.
- Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively.
- Campaign plans in place for our events across delegate marketing, engagement and sponsorship.
- Hitting attendance targets at our London (1200), Berlin (1000 rising to 1500) and NYC (500) events, with the right audience (decision makers from top-tier apps).
- Delivering leads to the sales team from sponsorship marketing campaigns.
- Strong, consistent messaging and creative across all marketing activity.
- Growing the Business of Apps share of voice into the dominant B2B events and media brand in the app industry.
- Driving the marketing function forward while collaborating with our internal teams (content, production, delegate sales) and external partners (designers, consultants).
- 5+ years of running marketing campaigns in a high quality B2B events environment.
- Strong working knowledge of Hubspot.
- Able to directly manage paid campaigns on LinkedIn and Facebook.
- Able to travel to our events in NYC, Berlin and London.
- Based in the UK or a European time zone.
- This is a full time role but we would consider 3-4 days per week working pattern if desired.
- Fully remote (we can pay for a coworking space if required).
- Flexible working around school runs or life logistics.
- Bonus scheme (typically 10%+ of salary).
- Company pension contribution.
Remote B2B Event Marketing Manager (Remote) in Craigavon employer: Business Of Apps
At Business of Apps, we pride ourselves on being an exceptional employer that champions autonomy and innovation in the fast-paced world of B2B event marketing. Our fully remote work culture offers flexibility to balance personal commitments while driving impactful campaigns that directly influence our growth as a leading media platform in the app industry. With opportunities for professional development, a supportive team environment, and a bonus scheme, we empower our employees to thrive and make a meaningful contribution to our mission.
StudySmarter Expert Advice🤫
We think this is how you could land Remote B2B Event Marketing Manager (Remote) in Craigavon
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn and let them know you're on the hunt for a B2B Event Marketing Manager role. A personal connection can often lead to opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, especially those that drove results. This will give potential employers a taste of what you can bring to the table and how you can help grow their events.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire, like Business of Apps. Express your interest in their work and how you could contribute to their marketing efforts.
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media channels. This knowledge will not only help you in interviews but also show that you're genuinely passionate about the app industry and event marketing.
We think you need these skills to ace Remote B2B Event Marketing Manager (Remote) in Craigavon
Some tips for your application 🫡
Show Your Passion for Events:When writing your application, let us know why you're excited about B2B events and the app industry. Share any relevant experiences that highlight your enthusiasm and understanding of what makes a successful event.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t hold back on showcasing your expertise in campaign management!
Be Data-Driven:Since this role is all about making decisions based on data, include examples of how you've used analytics to drive marketing success in your previous roles. We love numbers, so show us the impact of your campaigns!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Business Of Apps
✨Know Your Campaigns Inside Out
Before the interview, make sure you’re familiar with various B2B marketing campaigns, especially in the events space. Be ready to discuss specific examples of campaigns you've managed, including the strategies you used and the results achieved. This shows that you not only understand the role but also have hands-on experience.
✨Showcase Your Data-Driven Mindset
Since this role involves making decisions based on data, come prepared with examples of how you've used analytics to optimise campaigns. Discuss tools like HubSpot and how you’ve leveraged them to track performance and improve results. This will demonstrate your ability to own the marketing function effectively.
✨Be Ready to Discuss Collaboration
This position requires working closely with internal teams and external partners. Think of examples where you successfully collaborated with sales, content, or design teams. Highlight how these collaborations led to successful outcomes, as it shows you can work well in a team-oriented environment.
✨Prepare Questions That Show Your Interest
At the end of the interview, ask insightful questions about the company’s future events or their marketing strategies. This not only shows your enthusiasm for the role but also your proactive approach to understanding how you can contribute to their goals. It’s a great way to leave a lasting impression!
