At a Glance
- Tasks: Create compelling product messaging and lead marketing strategies for new launches.
- Company: Join a diverse team at a leading compliance solutions provider.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make an impact by driving product engagement and customer success.
- Qualifications: 3-5 years in product marketing and strong communication skills required.
The predicted salary is between 60000 - 75000 £ per year.
At the heart of our company is our people. People from many different backgrounds with different perspectives, opinions, and experiences. We strive to continually lead with our IMPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for innovation, collaboration and creativity that enable our organization to deliver strategic success.
This role serves as a critical link between product, sales, and marketing, ensuring our offerings are effectively launched, clearly communicated, and aligned with customer needs. As a Product Marketer, you are responsible for translating product capabilities into compelling narratives that drive engagement, adoption, and retention. This role is responsible for ensuring product marketing readiness for launches, delivering effective sales enablement assets, and contributing to measurable improvements in product adoption, customer retention, and upsell pipeline in collaboration with Product Management and Sales Enablement.
This role requires both strategic thinking and hands‑on execution, and will work cross‑functionally with Product, Demand Generation, Sales, and Brand teams to drive measurable impact across the buyer journey.
Primary Duties & Responsibilities- Develop and tailor compelling product messaging, positioning, and value propositions aligned to EHS personas, buyer journeys, and brand standards.
- Ensure alignment with regulatory guidelines and test effectiveness through campaigns and sales feedback.
- Lead GTM efforts for new products, features, and bundles in collaboration with Product, Demand Gen, and Brand teams.
- Deliver launch playbooks, support campaign planning, and define success metrics for adoption, usage, and pipeline impact.
- Create and maintain sales tools, audit regularly for relevance, and support sales teams with updated, high‑impact content.
- Partner on the creation of customer‑facing EHS product materials.
- Conduct competitive analysis, win/loss reviews, and customer research to maintain up‑to‑date persona profile, segmentation, and buyer journey insights.
- Manage surveys and reviews, build case studies, and develop award submissions to enhance product credibility.
- Feed customer insights into demand generation planning and content strategy.
- Additional duties as assigned.
- Ownership & Execution – Demonstrates a sense of ownership to drive issues to closure, maximises the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, and seizes more opportunities than others.
- Influencing Others – Persuasive and engaging, gains support of others for ideas, proposals, and solutions to take action and achieve the desired business outcomes.
- Customer Centric – Establishes and maintains effective relationships with customers, effectively aligns strategy with customers’ business, anticipates customer needs, and sets high standards for customer service.
- Proven success in building messaging frameworks, content creation, and campaign execution.
- Excellent writing and communication skills with a strong eye for visual and verbal storytelling.
- Experience working cross‑functionally with product, sales, and customer success teams.
- Strong organisational skills with the ability to manage multiple launches and timelines.
- Experience driving measurable adoption, usage, and retention of SaaS product.
- 3‑5 years in product marketing or full‑stack management – preferably in B2B SaaS or compliance‑driven industries.
- Bachelor’s Degree.
Marketing Manager in Middleton employer: Business & Legal Resources
At our company, we prioritise our people and foster a culture of acceptance, inclusivity, and achievement. As a Marketing Manager in our BLR team, you will benefit from a collaborative work environment that encourages innovation and creativity, alongside opportunities for professional growth and development. With a focus on strategic success and employee empowerment, we offer a unique chance to make a meaningful impact while working with a diverse group of talented individuals.
Contact Details:
Business & Legal Resources Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Middleton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Business & Legal Resources and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Business & Legal Resources are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Business & Legal Resources on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Business & Legal Resources. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Middleton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Business & Legal Resources. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Business & Legal Resources:Show us that you’ve done your homework! In your application, briefly mention what you admire about Business & Legal Resources’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Business & Legal Resources
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Business & Legal Resources will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Business & Legal Resources, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
