Описание
The founder is a high-profile entrepreneur, bestselling author, and venture capitalist with an audience of over one million followers. Her content covers business, technology, investing, careers, culture, and personal storytelling. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи
- Own and execute a cross-platform content strategy across Instagram, LinkedIn, TikTok, and emerging channels
- Develop original content formats, recurring series, and creative concepts to drive audience growth and engagement
- Identify trends, cultural conversations, and timely opportunities, and turn them into original, relevant content
- Develop creative briefs, visual references, and editorial direction for videos, carousels, and other formats
- Make daily creative decisions and maintain a consistent brand voice and aesthetic
- Test formats, hooks, storytelling approaches, and distribution strategies
- Write and refine short-form video scripts, hooks, captions, carousels, and LinkedIn posts
- Turn voice notes, interviews, existing content, and rough ideas into compelling stories
- Capture the founder’s distinctive voice, perspective, and sense of humor
- Adapt content for different platforms while maintaining a cohesive editorial identity
- Maintain a content calendar and a consistent pipeline of ideas and ready-to-publish assets
- Manage freelance video editors, designers, and other creative collaborators
- Brief editors, provide actionable feedback, oversee revisions, and approve deliverables
- Make creative decisions about pacing, storytelling, graphics, sound, and visual presentation
- Organize and maintain a searchable library of raw footage, B-roll, photography, brand assets, and finished content
- Establish efficient production workflows, clear deadlines, and quality-control processes
- Ensure content moves smoothly from ideation through production and final approval
- Own scheduling, publishing, and distribution across social platforms
- Optimize posting schedules, captions, thumbnails, hooks, and platform-specific presentation
- Repurpose and redistribute successful content to extend its reach
- Monitor reach, watch time, retention, engagement, saves, shares, and follower growth
- Run creative experiments and use results to inform future content
- Produce regular performance reports with actionable insights and recommendations
- Track platform changes, emerging formats, and shifts in audience behavior
- Liaise with brand clients, agencies, and the founder’s management company on sponsored campaigns
- Turn campaign briefs into creative concepts that meet commercial objectives while maintaining editorial authenticity
- Coordinate timelines, deliverables, feedback, approvals, and publishing schedules
- Manage sponsored-content production and ensure contractual requirements and deadlines are met
- Coordinate revisions and client feedback while protecting creative quality and brand consistency
- Track campaign deliverables, publishing dates, and performance reporting
Требования
- Proven experience developing and executing social media strategies for creators, founders, executives, or high-profile personal brands
- Expert knowledge of short-form vertical video, particularly Instagram Reels and TikTok, including talking-head content, hooks, retention, pacing, and creator-led storytelling
- Experience rooted in creator content, rather than primarily long-form YouTube or in-house corporate brand accounts
- Excellent writing and storytelling skills, including the ability to create compelling hooks
- Understanding of short-form video performance and social-first storytelling
- Strong creative judgment and the ability to direct editors and designers
- Ability to develop ideas and manage execution details
- Analytical skills and ability to use performance data to improve creative decisions
- Highly organized, proactive, resourceful, and able to manage multiple projects simultaneously
- Experience coordinating freelancers, external partners, and creative production workflows
- Professional communication skills with brands, agencies, and commercial partners
- Cultural awareness and genuine interest in entrepreneurship, technology, business, and the creator economy
- Ownership, initiative, anticipation of needs, and ability to work without constant direction
- Excellent judgment in distinguishing content that fills a calendar from content that makes people stop, think, share, and follow
- Будет плюсом: portfolio examples or examples of short-form video content
Условия
Contract role
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content strategist for a founder and creator employer: Business Class
Business Class offers a dynamic work environment where creativity and operational excellence are highly valued. Employees have the opportunity to take significant ownership of projects, collaborating closely with a high-profile entrepreneur and a network of creative professionals. The company fosters a culture of continuous improvement, encouraging team members to use data-driven insights to enhance content performance.
