At a Glance
- Tasks: Lead and build an in-house marketing function for a premium investment group.
- Company: Dynamic, founder-led investment group with a diverse portfolio.
- Benefits: Competitive salary of £90k, flexible work schedule, and travel opportunities.
- Other info: Fast-paced environment with entrepreneurial spirit and growth potential.
- Why this job: Own the marketing strategy and make a real impact across high-value brands.
- Qualifications: Senior marketing experience in premium B2C sectors, strong digital skills required.
The predicted salary is between 90000 - 90000 £ per year.
On site two to three days a week, plus travel across the group. Package £90k
The opportunity
We are working with a founder-led, privately owned investment group with a premium, multi-sector portfolio spanning leisure, hospitality, high-end lifestyle, health and property. It is entrepreneurial and ambitious, and it is bringing marketing in-house with a newly created Marketing Director role to own the function across the group. This is a build role. Much of the marketing has been outsourced to agencies, and the brief is to create a proper in-house function that lifts brand and demand across a set of high-value, consumer-facing businesses.
Key responsibilities:
- Own the group marketing strategy and build the in-house function, brand, content, campaigns and team, reducing the reliance on agencies.
- Lift brand and demand across the portfolio, tailoring the approach to each business.
- Build the digital capabilities: performance, CRM, SEO and social, alongside affiliate and influencer marketing, which is a clear opportunity across these brands.
- Bring rigour to the numbers: return on ad spend, channel performance, pipeline and reporting, and make the commercial case for investment.
- Work closely with the founder, the CFO and the commercial leadership team.
The successful candidate:
- A senior marketing leader from a premium, high-value B2C world, ideally leisure, lifestyle or hospitality, who has built brands that sell to discerning, high-value and high net worth audiences.
- A proven track record leading marketing in premium consumer businesses, across the full breadth of marketing.
- Strong on digital and data, including affiliate and influencer, and able to build capability where it is thin.
- Hands-on and entrepreneurial, comfortable building a function from a standing start in a fast-moving, founder-led group rather than inheriting a large team.
- Commercially credible, able to hold a business case at board level and tie marketing spend to return.
This is a role for someone who wants to own and execute marketing across a varied, premium portfolio. This is not a purely strategical role.
Marketing Director employer: Burton Recruitment
Join a forward-thinking company that values innovation and employee growth, offering a competitive salary and generous benefits including annual leave for your birthday and a pension scheme from day one. Our supportive work culture encourages knowledge-sharing and mentorship, ensuring you have the resources to excel in your role as a Senior NAV/BC Developer while working with cutting-edge Microsoft technologies in a remote setting.
