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For Companies At a Glance
- Tasks: Lead marketing strategy for diverse consumer brands and build a high-performing team.
- Company: Dynamic company with a portfolio of distinctive consumer brands.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Join a collaborative environment with a focus on innovation and creativity.
- Why this job: Shape the future of exciting brands and make a real impact in marketing.
- Qualifications: Proven marketing leadership experience and strong team-building skills.
The predicted salary is between 70000 - 90000 £ per year.
A rare in-house Head of Marketing role leading the marketing function across a portfolio of distinctive consumer brands. This is a senior, strategic appointment reporting into the principal, with the remit to connect the dots across the group, set the marketing agenda for each brand, and build a high-performing in-house function.
The Role
- Set and own the marketing strategy across the brand portfolio, working closely with project leads to advise where investment should sit and what outcomes it should deliver.
- Build out an in-house team with the autonomy to shape the function as you see fit.
- Lead activity across paid, organic, content, brand, CRM, social, and partnerships.
- Provide marketing leadership on major upcoming projects, including pre-launch campaigns.
- Present each initiative as a commercial business case, with clarity on spend, return, and rationale.
About You
- You will be an inspiring marketing leader with a track record of building, developing, and retaining strong teams.
- You will have proven content credentials, with examples of work you can point to directly, and a demonstrable track record on social-led brand building.
- You will be data-driven without being a slave to dashboards, comfortable caveating and contextualising numbers with brand and commercial judgement.
- You will have operated across multiple consumer-facing brands at the same time.
Head of Marketing employer: Burton Recruitment
Contact Detail:
Burton Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend marketing events. We all know that sometimes it’s not just what you know, but who you know that can land you that Head of Marketing role.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your past successes in building teams and leading marketing strategies. We want to see those impressive campaigns and data-driven results that make you stand out.
✨Tip Number 3
Prepare for interviews by practising your pitch. We suggest you articulate how you would set the marketing agenda for a brand portfolio. Be ready to discuss your vision and how you’d build a high-performing team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can connect the dots across our brands and lead us into the future of marketing.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Strategic Thinking: When crafting your application, make sure to highlight your strategic approach to marketing. We want to see how you connect the dots across different brands and set a clear agenda for each one. Use specific examples from your past experiences to illustrate your thought process.
Demonstrate Leadership Skills: As a potential Head of Marketing, showcasing your leadership abilities is key. Share stories about how you've built and developed high-performing teams in the past. We’re looking for inspiring leaders who can motivate and retain talent, so don’t hold back!
Be Data-Driven but Contextual: While we love numbers, we also appreciate a good narrative. In your application, balance your data-driven insights with brand and commercial judgement. Show us how you’ve used data to inform decisions without losing sight of the bigger picture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Burton Recruitment
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their unique selling points, target audiences, and recent marketing campaigns. This will not only show your enthusiasm but also help you articulate how you can enhance their marketing strategies.
✨Prepare Your Success Stories
Have a few solid examples ready that showcase your leadership in building and developing marketing teams. Highlight specific projects where your strategic input led to measurable success. This will demonstrate your capability to lead and inspire others in the role.
✨Be Data-Driven, But Human
While it's crucial to be comfortable with data, remember to balance it with your creative insights. Prepare to discuss how you've used data to inform decisions without losing sight of the brand's voice and vision. This will show that you can think critically and strategically.
✨Present Your Vision Clearly
Think about how you would present your marketing agenda for the brands. Be ready to outline your vision and how you would approach major projects, including pre-launch campaigns. Clarity on your proposed spend and expected outcomes will impress the interviewers and show you're ready to take charge.