At a Glance
- Tasks: Lead and innovate group marketing strategies across diverse businesses.
- Company: Dynamic UK business process outsourcing group with a growing portfolio.
- Benefits: Competitive salary, opportunity to shape a new marketing function, and collaborative office environment.
- Other info: Office-based role in Manchester, fostering teamwork and collaboration.
- Why this job: Be the driving force behind impactful marketing strategies in a fast-paced industry.
- Qualifications: Proven marketing leadership in BPO or related sectors, with a strategic mindset.
The predicted salary is between 85000 - 100000 £ per year.
- Group Marketing Director
- Manchester (office based, 5 days)
- £85,000 - £100,000
A UK business process outsourcing group is hiring its first Marketing Director.
The group has grown both organically and by acquisition and now owns a portfolio of customer experience and contact centre businesses, each with its own proposition, client base and route to market.
The remit
You will own group marketing end to end, overseeing the existing team and building out the wider function gradually and strategically.
This role oversees a portfolio and while the service lines are closely aligned, the demographics vary dramatically.
Your strategy must therefore be adapted to the needs of the individual businesses.
The Ideal Candidate
- Marketing leadership in BPO, software, or managed services (MSP or similar). Alternatively, agency side, running marketing across multiple clients in one of those sectors.
- Evidence of building a function rather than inheriting one that already works.
- Genuine commercial rigour. You should be comfortable being held to pipeline and return, not impressions.
- The range to operate across both volume-driven direct marketing and considered B2B brand and event marketing.
- Someone strategic who is still close enough to the detail to hold a small team to account and personally execute.
This is not a pure delegation role and there are no ivory towers.
This is a Manchester office based role. The business works together in person and is not offering hybrid .
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Group Marketing Director employer: Burton Recruitment
Join a forward-thinking company that values innovation and employee growth, offering a competitive salary and generous benefits including annual leave for your birthday and a pension scheme from day one. Our supportive work culture encourages knowledge-sharing and mentorship, ensuring you have the resources to excel in your role as a Senior NAV/BC Developer while working with cutting-edge Microsoft technologies in a remote setting.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burton Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burton Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burton Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burton Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burton Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burton Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burton Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burton Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burton Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burton Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
