At a Glance
- Tasks: Lead and build an in-house marketing function for a premium investment group.
- Company: Dynamic, founder-led investment group with a diverse portfolio.
- Benefits: Competitive salary of £90k, flexible work schedule, and travel opportunities.
- Other info: Fast-paced environment with entrepreneurial spirit and growth potential.
- Why this job: Own the marketing strategy and make a real impact across high-value brands.
- Qualifications: Senior marketing experience in premium B2C sectors, strong digital skills required.
The predicted salary is between 90000 - 90000 £ per year.
Marketing Director
Fylde Coast
On site two to three days a week , plus travel across the group.
Package
£90k
The opportunity
We are working with a founder-led, privately owned investment group with a premium, multi-sector portfolio spanning leisure, hospitality, high-end lifestyle, health and property.
It is entrepreneurial and ambitious, and it is bringing marketing in-house with a newly created Marketing Director role to own the function across the group.
This is a build role.
Much of the marketing has been outsourced to agencies, and the brief is to create a proper in-house function that lifts brand and demand across a set of high-value, consumer-facing businesses.
Key responsibilities:
Own the group marketing strategy and build the in-house function, brand, content, campaigns and team, reducing the reliance on agencies.
Lift brand and demand across the portfolio, tailoring the approach to each business.
Build the digital capabilities: performance, CRM, SEO and social, alongside affiliate and influencer marketing, which is a clear opportunity across these brands.
Bring rigour to the numbers: return on ad spend, channel performance, pipeline and reporting, and make the commercial case for investment.
Work closely with the founder, the CFO and the commercial leadership team
The successful candidate:
A senior marketing leader from a premium, high-value B2C world, ideally leisure, lifestyle or hospitality, who has built brands that sell to discerning, high-value and high net worth audiences.
A proven track record leading marketing in premium consumer businesses, across the full breadth of marketing
Strong on digital and data, including affiliate and influencer, and able to build capability where it is thin.
Hands-on and entrepreneurial, comfortable building a function from a standing start in a fast-moving, founder-led group rather than inheriting a large team.
Commercially credible, able to hold a business case at board level and tie marketing spend to return
This is a role for someone who wants to own and execute marketing across a varied, premium portfolio.
This is not a purely strategical role.
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Marketing Director in Burnley employer: Burton Recruitment
Join a forward-thinking company that values innovation and employee growth, offering a competitive salary and generous benefits including annual leave for your birthday and a pension scheme from day one. Our supportive work culture encourages knowledge-sharing and mentorship, ensuring you have the resources to excel in your role as a Senior NAV/BC Developer while working with cutting-edge Microsoft technologies in a remote setting.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in Burnley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burton Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burton Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burton Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burton Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in Burnley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burton Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burton Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burton Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burton Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burton Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burton Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
