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For Companies At a Glance
- Tasks: Lead exciting product initiatives like gamification and personalisation for a top ecommerce company.
- Company: Join a rapidly scaling market leader in ecommerce based in Blackpool.
- Benefits: Competitive salary, strong bonus structure, and opportunities for genuine ownership.
- Why this job: Make a real impact with AI-driven projects in a fast-growing environment.
- Qualifications: 5+ years in digital product management with data-driven decision-making skills.
- Other info: Be part of a dynamic team with ambitious plans for the future.
The predicted salary is between 50000 - 60000 £ per year.
Burton Recruitment is partnering with a rapidly scaling ecommerce company based in Blackpool. The business is a market leader in its space and is investing heavily in its product and marketing functions. With ambitious plans for gamification, personalisation, and AI-driven customer experiences, this is an exciting time to join.
The company is looking for a Product Manager to own the execution of key product initiatives, including a points and rewards programme, platform personalisation, and gamification features. This is a hands-on, execution-heavy role where the successful candidate will take validated concepts from discovery through to delivery and measurable commercial impact.
The Product Manager will work closely with the Data Analyst, external development partners, and the wider product team to build, test, and iterate on features that drive conversion, retention, and revenue.
Key Responsibilities
- Own end-to-end delivery of product initiatives within a defined scope
- Lead the points and rewards project, bringing gamification and personalisation to life
- Build and configure competitions within the CMS, including pricing rules, discount zones, and feature flags
- Run A/B tests and experiments, translating results into iteration plans
- Analyse funnels and user behaviour to identify friction points and opportunities
- Define scope, success criteria, and KPIs for each initiative
- Contribute insight and recommendations to roadmap planning
Requirements
- 5+ years delivering digital product initiatives end-to-end
- Experience running A/B tests and using data to drive decisions
- Data fluency: comfortable with funnels, cohorts, and SQL-backed dashboards (BigQuery, Metabase, GA4)
- Commercial mindset with evidence of improving conversion, retention, or revenue
- Strong stakeholder communication and ability to work with external development partners
- Attention to detail and operational discipline
- Understanding of compliance-aware product design (transparency, fairness, no dark patterns)
Desirable
- Experience in ecommerce, gaming, gambling, or high-frequency transactional products
- Familiarity with GA4, attribution, or lifecycle marketing measurement
- Experience with CMS-driven product configuration
- Background in loyalty, rewards, or gamification
The Opportunity
- Join a market leader in a fast-growing, exciting space
- Genuine ownership and commercial impact
- Be part of ambitious plans for AI-driven personalisation and gamification
- Competitive salary with strong bonus structure
- Growing team with serious investment in product and marketing
Product Manager in Preston employer: Burton Recruitment Limited
Contact Detail:
Burton Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at the company you're eyeing. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into the company's products and their recent initiatives. Show them you’re not just another candidate; you’re genuinely interested in what they do.
✨Tip Number 3
Practice makes perfect! Run through common interview questions with a mate or in front of the mirror. The more comfortable you are, the better you'll come across during the real deal.
✨Tip Number 4
Don’t forget to follow up! A quick thank-you email after your interview can keep you fresh in their minds. Plus, it shows you’re keen and professional. And remember, apply through our website for the best chance!
We think you need these skills to ace Product Manager in Preston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Manager. Highlight your experience with product initiatives, A/B testing, and any relevant data fluency. We want to see how your skills align with our exciting plans for gamification and personalisation!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your experience in ecommerce or similar fields, as it’s a big plus for us.
Showcase Your Achievements: When detailing your past roles, focus on measurable outcomes. Did you improve conversion rates or enhance user retention? We love numbers, so share those stats that demonstrate your impact in previous positions!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Burton Recruitment Limited
✨Know Your Product Inside Out
Before the interview, dive deep into the company's products and their current offerings. Understand how gamification and personalisation play a role in their strategy. This will not only show your enthusiasm but also help you discuss how your experience aligns with their goals.
✨Prepare for Data-Driven Discussions
Since the role requires data fluency, brush up on your knowledge of A/B testing and analytics tools like GA4 or BigQuery. Be ready to share specific examples of how you've used data to drive product decisions and improve conversion rates in your previous roles.
✨Showcase Your Stakeholder Management Skills
The successful candidate will need to work closely with various teams and external partners. Prepare examples that highlight your communication skills and how you've effectively collaborated with stakeholders to deliver product initiatives.
✨Demonstrate Your Commercial Mindset
Think about how your past experiences have contributed to revenue growth or improved customer retention. Be prepared to discuss specific KPIs you've worked with and how you measured success in your previous projects, as this will resonate well with their commercial focus.