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For Companies At a Glance
- Tasks: Lead marketing strategy for a portfolio of unique consumer brands and build a high-performing team.
- Company: Dynamic company with a focus on innovative consumer brands and strong growth.
- Benefits: Competitive salary, fantastic perks, and the chance to shape your own team.
- Other info: Fast-paced environment with direct access to decision makers and autonomy.
- Why this job: Take ownership of marketing and make a real impact across multiple brands.
- Qualifications: Proven marketing leader with experience in brand building and team development.
The predicted salary is between 60000 - 80000 £ per year.
A rare in-house Head of Marketing role leading the marketing function across a portfolio of distinctive consumer brands. This is a senior, strategic appointment reporting into the principal, with the remit to connect the dots across the group, set the marketing agenda for each brand, and build a high-performing in-house function.
The Role
- Set and own the marketing strategy across the brand portfolio, working closely with project leads to advise where investment should sit and what outcomes it should deliver.
- Build out an in-house team with the autonomy to shape the function as you see fit.
- Lead activity across paid, organic, content, brand, CRM, social, and partnerships.
- Provide marketing leadership on major upcoming projects, including pre-launch campaigns.
- Present each initiative as a commercial business case, with clarity on spend, return, and rationale.
About You
- You will be an inspiring marketing leader with a track record of building, developing, and retaining strong teams.
- You will have proven content credentials, with examples of work you can point to directly, and a demonstrable track record on social-led brand building.
- You will be data-driven without being a slave to dashboards, comfortable caveating and contextualising numbers with brand and commercial judgement.
- You will have operated across multiple consumer-facing brands at the same time.
- You will be commercially mature, comfortable presenting to a principal, and able to thrive in a fast-paced environment where each project stands on its own business case.
In Return:
This is an opportunity to take ownership of the marketing function for a portfolio of brands with genuine commercial momentum, with the backing to build an in-house team rather than rely on agencies. The role offers real autonomy, direct access to decision makers, and the chance to shape the marketing function from the centre out. The remuneration is competitive and company perks are fantastic.
Head of Marketing in Preston employer: Burton Recruitment Limited
Contact Detail:
Burton Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Preston
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. We want to see your creativity and data-driven decisions in action, so make sure it’s easy to access and visually appealing.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company and its brands thoroughly. We need to understand their marketing strategies and be ready to discuss how you can elevate them even further.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Marketing in Preston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in building and leading teams, as well as your track record with consumer brands. We want to see how you connect the dots across different marketing functions!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic thinking and how you've successfully led marketing initiatives in the past. Remember, we love a good story, so share examples that demonstrate your impact.
Showcase Your Data Savvy: Since this role requires a data-driven mindset, make sure to include specific examples of how you've used data to inform your marketing strategies. We want to see how you balance numbers with creative judgement!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Burton Recruitment Limited
✨Know Your Brands Inside Out
Before the interview, dive deep into the portfolio of brands you'll be working with. Understand their unique selling points, target audiences, and current marketing strategies. This will not only show your genuine interest but also help you articulate how you can enhance their marketing agenda.
✨Prepare Your Success Stories
Have a few solid examples ready that showcase your experience in building and leading marketing teams. Highlight specific campaigns you've led, the challenges faced, and the results achieved. This will demonstrate your capability to lead and inspire others in a fast-paced environment.
✨Be Data-Driven Yet Creative
While it's crucial to be data-driven, don't forget to emphasise your creative side. Prepare to discuss how you've used data to inform your marketing decisions while still allowing room for innovative ideas. This balance is key for a role that requires both strategic thinking and creativity.
✨Showcase Your Leadership Style
Think about how you would build and develop an in-house team. Be ready to discuss your leadership philosophy and how you plan to foster a high-performing culture. This will reassure them that you can not only lead projects but also nurture talent within the team.