At a Glance
- Tasks: Lead the CRM strategy to boost customer retention and lifetime value.
- Company: Fast-growing, digital-first B2C business with international growth potential.
- Benefits: Competitive salary of £80,000 and autonomy to shape the CRM function.
- Other info: Opportunity to build a team as the UK presence scales.
- Why this job: Be the first dedicated CRM owner and make a real impact on customer engagement.
- Qualifications: Proven experience in senior CRM roles within high-volume B2C environments.
The predicted salary is between 70000 - 90000 £ per year.
Retention is the growth engine of this business, and this is the person who owns it. We're working with a fast‑growing, digital‑first B2C business with a high‑volume, high‑frequency customer base and serious backing for international growth. In their model, repeat purchase and customer lifetime value are everything, and right now CRM is the single biggest lever they have. They're hiring their first dedicated CRM owner to take hold of it. This is a standalone, hands‑on role with real autonomy: you won't manage a team at the outset, you'll build the function, with a view to growing a team around you as the UK presence scales.
Key responsibilities
- Own the full CRM and lifecycle programme across email, SMS, push and in‑app.
- Drive retention, reactivation and LTV growth across a large, fast‑growing customer base.
- Design segmentation, automation and customer journeys built on data rather than guesswork.
- Run continuous testing and optimisation, with clear reporting on what is actually moving the numbers.
- Partner closely with performance marketing, product and data.
The ideal candidate
- Has a strong track record in senior CRM or lifecycle roles in a high‑volume, high‑frequency B2C environment.
- Brings hands‑on expertise with a modern CRM and messaging platform (Braze, Iterable, Bloomreach, Salesforce Marketing Cloud or equivalent).
- Is confident with segmentation, automation, A/B testing and the analytics behind retention and LTV.
- Thrives in a business that moves and changes daily.
- Combines sharp commercial instincts with real attention to detail.
In return
- £80,000, plus the autonomy to build something and own the outcome.
- A central London base and a business in a genuine growth phase.
- The chance to shape CRM from the ground up rather than inherit someone else's setup.
Head of CRM in London employer: Burton Recruitment Limited
As a fast-growing, digital-first B2C business based in central London, we offer an exciting opportunity for the Head of CRM to take ownership of our retention strategy and drive significant growth. Our work culture is dynamic and innovative, providing you with the autonomy to build and shape the CRM function from the ground up, while enjoying competitive compensation and the potential for career advancement as we scale. Join us to be part of a team that values data-driven decision-making and fosters a collaborative environment focused on customer success.
Contact Details:
Burton Recruitment Limited Recruitment Team
