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For Companies At a Glance
- Tasks: Lead marketing strategy for diverse consumer brands and build a high-performing in-house team.
- Company: Dynamic company with a portfolio of distinctive consumer brands.
- Benefits: Autonomy, direct access to decision makers, and opportunity to shape the marketing function.
- Other info: Fast-paced environment with genuine commercial momentum and exciting projects.
- Why this job: Make a real impact on brand growth and lead innovative marketing initiatives.
- Qualifications: Proven marketing leadership experience and strong team-building skills.
The predicted salary is between 60000 - 80000 £ per year.
A rare in-house Head of Marketing role leading the marketing function across a portfolio of distinctive consumer brands. This is a senior, strategic appointment reporting into the principal, with the remit to connect the dots across the group, set the marketing agenda for each brand, and build a high-performing in-house function.
The Role
- Set and own the marketing strategy across the brand portfolio, working closely with project leads to advise where investment should sit and what outcomes it should deliver.
- Build out an in-house team with the autonomy to shape the function as you see fit.
- Lead activity across paid, organic, content, brand, CRM, social, and partnerships.
- Provide marketing leadership on major upcoming projects, including pre-launch campaigns.
- Present each initiative as a commercial business case, with clarity on spend, return, and rationale.
About You
- You will be an inspiring marketing leader with a track record of building, developing, and retaining strong teams.
- You will have proven content credentials, with examples of work you can point to directly, and a demonstrable track record on social-led brand building.
- You will be data-driven without being a slave to dashboards, comfortable caveating and contextualising numbers with brand and commercial judgement.
- You will have operated across multiple consumer-facing brands at the same time.
- You will be commercially mature, comfortable presenting to a principal, and able to thrive in a fast-paced environment where each project stands on its own business case.
In Return:
This is an opportunity to take ownership of the marketing function for a portfolio of brands with genuine commercial momentum, with the backing to build an in-house team rather than rely on agencies. The role offers real autonomy, direct access to decision makers.
Head of Marketing employer: Burton Recruitment Limited
Contact Detail:
Burton Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its brands inside out. We want you to be able to discuss their marketing strategies and how you can contribute to their success. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your vision for the marketing function and how you plan to build a high-performing team. We suggest rehearsing with friends or mentors to get comfortable with your delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in building and leading teams, as well as your track record with consumer brands. We want to see how you connect the dots across different marketing functions!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic thinking and how you've successfully set marketing agendas in the past. Don’t forget to mention specific projects that demonstrate your leadership and commercial maturity.
Showcase Your Data Savvy: We love data-driven decision-making, so be sure to include examples where you've used data to inform your marketing strategies. But remember, it’s not just about the numbers; contextualise them with your brand insights and commercial judgement.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Burton Recruitment Limited
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their unique selling points, target audiences, and current marketing strategies. This will not only show your genuine interest but also help you articulate how you can enhance their marketing agenda.
✨Prepare Your Success Stories
Have a few solid examples ready that showcase your experience in building and leading marketing teams. Highlight specific campaigns you've led, the challenges faced, and the results achieved. This will demonstrate your capability to lead and inspire others in a fast-paced environment.
✨Be Data-Driven, But Human
While it's crucial to be comfortable with data, remember to balance it with your brand intuition. Prepare to discuss how you've used data to inform decisions without losing sight of the creative aspects of marketing. This will show that you can think strategically while still being relatable.
✨Present Your Vision Clearly
Think about how you would present your marketing strategy for the portfolio. Be ready to outline your vision, including potential investment areas and expected outcomes. Practising this will help you communicate your ideas clearly and confidently during the interview.