At a Glance
- Tasks: Lead marketing strategy for a portfolio of unique consumer brands and build a high-performing team.
- Company: Dynamic company on the Fylde Coast with a focus on innovation and collaboration.
- Benefits: Competitive salary, fantastic perks, and the chance to shape your own team.
- Other info: Fast-paced environment with direct access to decision makers and autonomy in your role.
- Why this job: Take ownership of marketing for brands with real momentum and make a significant impact.
- Qualifications: Proven marketing leadership experience and a strong track record in brand building.
The predicted salary is between 60000 - 80000 £ per year.
Head of Marketing
Location
Fylde Coast (hybrid)
A rare in-house Head of Marketing role leading the marketing function across a portfolio of distinctive consumer brands.
This is a senior, strategic appointment reporting into the principal, with the remit to connect the dots across the group, set the marketing agenda for each brand, and build a high-performing in-house function.
The Role Set and own the marketing strategy across the brand portfolio, working closely with project leads to advise where investment should sit and what outcomes it should deliver.
Build out an in-house team with the autonomy to shape the function as you see fit.
Lead activity across paid, organic, content, brand, CRM, social, and partnerships.
Provide marketing leadership on major upcoming projects, including pre-launch campaigns.
Present each initiative as a commercial business case, with clarity on spend, return, and rationale.
About You You will be an inspiring marketing leader with a track record of building, developing, and retaining strong teams.
You will have proven content credentials, with examples of work you can point to directly, and a demonstrable track record on social‑led brand building.
You will be data‑driven without being a slave to dashboards, comfortable caveating and contextualising numbers with brand and commercial judgement.
You will have operated across multiple consumer‑facing brands at the same time.
You will be commercially mature, comfortable presenting to a principal, and able to thrive in a fast‑paced environment where each project stands on its own business case.
In Return This is an opportunity to take ownership of the marketing function for a portfolio of brands with genuine commercial momentum, with the backing to build an in-house team rather than rely on agencies.
The role offers real autonomy, direct access to decision makers, and the chance to shape the marketing function from the centre out.
The remuneration is competitive and company perks are fantastic.
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Head of Marketing in Burnley employer: Burton Recruitment Limited
Join a well-regarded organisation that values its employees and fosters a collaborative work culture. As a Senior Project Manager in Surveying, you'll benefit from a diverse caseload and the opportunity to mentor junior colleagues, enhancing your professional growth. With a focus on employee development and a supportive environment, this role offers a unique chance to make a significant impact while working on complex insurance claims.
Contact Details:
Burton Recruitment Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Burnley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burton Recruitment Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burton Recruitment Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burton Recruitment Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burton Recruitment Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Burnley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burton Recruitment Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burton Recruitment Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burton Recruitment Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burton Recruitment Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burton Recruitment Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burton Recruitment Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
