At a Glance
- Tasks: Drive brand marketing strategy and lead generation across multiple B2B sectors.
- Company: Join a thriving group with a founder-led culture and exciting growth.
- Benefits: Autonomy in your role, direct impact on revenue, and clear career progression.
- Other info: Dynamic environment with rapid decision-making and entrepreneurial flexibility.
- Why this job: Make a measurable impact and own your campaigns from start to finish.
- Qualifications: 5+ years in B2B marketing with proven success in lead generation.
The predicted salary is between 28800 - 43200 £ per year.
Ready to drive your own brand marketing strategy across multiple B2B sectors without the burden of team management? Looking to make a measurable impact on revenue, brand awareness, and lead generation? This could be your defining career move.
We are offering an exceptional opportunity for a commercially-minded Senior Marketing Executive to take complete ownership of lead generation and brand marketing across several successful B2B brands within a thriving group. You will collaborate directly with Managing Directors and Sales Directors to deliver performance-driven results—campaign by campaign, sector by sector.
What sets this role apart?
This isn’t your typical internal communications or content-heavy position. It’s a comprehensive 360° marketing role where you will lead both strategy and execution—from paid media and targeted sector campaigns to events and sophisticated digital funnels. Whilst you will work alongside talented in-house specialists in digital, design, and web development, the results will be entirely yours to own.
Simply put: you will function as a Brand Manager in all but title—and you will be positioned to secure that promotion within 12 months.
Your Mission
As the driving force behind B2B marketing performance, you will:
- Develop and execute lead-generation campaigns across diverse B2B brands
- Own marketing budgets and optimise ROI across email, paid media, social, and events
- Work directly with Sales Directors to support revenue targets through quality lead delivery
- Build nurturing strategies that effectively guide prospects through conversion funnels
- Leverage data and analytics dashboards to measure impact and continuously refine campaigns
- Partner with in-house digital and creative specialists to bring campaigns to market
- Shape brand strategy, messaging, and positioning across key vertical markets
What You’ll Need
- 5+ years’ experience in B2B lead generation and campaign management
- Demonstrable success creating and managing marketing funnels that convert prospects to customers
- Proven ability to manage multiple brand campaigns and sector strategies simultaneously
- Strong track record of collaborating with Sales teams to align pipeline performance
- Sharp commercial instincts and bias for action—this role focuses on managing outcomes, not people
- Experience within service-led B2B industries (non-stock holding sectors preferred)
Why This Opportunity?
- Unmatched Autonomy – You will be trusted to lead campaigns across the complete marketing spectrum
- Direct Revenue Impact – Your efforts drive genuine business growth, not vanity metrics
- Accelerated Career Progression – Clear pathway to Brand Manager within 12 months
- Dynamic Growth Environment – Join a founder-led group that’s expanded consistently over 18 years, with exciting acquisitions on the horizon
- Agile Culture – Benefit from rapid decision-making and entrepreneurial flexibility whilst working with established, profitable brands
Location & Commitment
Full-time, office-based position in Salford, Manchester. You will report directly to the Head of Marketing within a collaborative, high-performance environment.
Ready to take ownership of your marketing career and drive genuine business impact? Apply now to secure this exceptional opportunity.
Brand Manager in Manchester employer: Burton Recruitment Limited
Join a well-regarded organisation that values its employees and fosters a collaborative work culture. As a Senior Project Manager in Surveying, you'll benefit from a diverse caseload and the opportunity to mentor junior colleagues, enhancing your professional growth. With a focus on employee development and a supportive environment, this role offers a unique chance to make a significant impact while working on complex insurance claims.
Contact Details:
Burton Recruitment Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. The more people you know, the better your chances of landing that Brand Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and results. When you can demonstrate your impact on lead generation and brand awareness, you'll stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and come ready with ideas on how you can drive their success. This shows you're genuinely interested and proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Brand Manager in Manchester
Some tips for your application 🫡
Show Your Passion for B2B Marketing:When writing your application, let your enthusiasm for B2B marketing shine through. We want to see how you can drive brand awareness and lead generation, so share specific examples of your past successes in these areas.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight your experience with lead generation campaigns and your ability to manage multiple brand strategies simultaneously. We love seeing candidates who take the time to align their skills with our needs!
Quantify Your Achievements:Numbers speak volumes! Use metrics to showcase your impact in previous roles. Whether it’s increased revenue, improved conversion rates, or successful campaign results, we want to see how you’ve made a measurable difference.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Burton Recruitment Limited
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their unique selling points, target audiences, and current marketing strategies. This will not only show your enthusiasm but also help you discuss how you can enhance their performance.
✨Prepare Data-Driven Examples
Since this role focuses on lead generation and campaign management, come armed with specific examples of past successes. Use metrics to illustrate how your strategies have driven revenue and improved brand awareness. Numbers speak volumes!
✨Showcase Your Collaboration Skills
You'll be working closely with Sales Directors and other specialists, so highlight your experience in cross-functional teams. Share stories that demonstrate your ability to align marketing efforts with sales goals and how you've successfully navigated team dynamics.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the role and the company’s goals. Inquire about their current challenges in lead generation or how they measure campaign success. This shows you're genuinely interested and ready to contribute.
