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- Tasks: Lead exciting product initiatives like gamification and personalisation for a top ecommerce company.
- Company: Join a rapidly scaling market leader in Blackpool's ecommerce space.
- Benefits: Competitive salary, strong bonus structure, and opportunities for genuine ownership.
- Why this job: Make a real impact with AI-driven projects in a fast-growing environment.
- Qualifications: 5+ years in digital product management with strong data analysis skills.
- Other info: Be part of a dynamic team with ambitious plans for the future.
The predicted salary is between 50000 - 60000 £ per year.
Burton Recruitment is partnering with a rapidly scaling ecommerce company based in Blackpool. The business is a market leader in its space and is investing heavily in its product and marketing functions. With ambitious plans for gamification, personalisation, and AI-driven customer experiences, this is an exciting time to join.
The company is looking for a Product Manager to own the execution of key product initiatives, including a points and rewards programme, platform personalisation, and gamification features. This is a hands-on, execution-heavy role where the successful candidate will take validated concepts from discovery through to delivery and measurable commercial impact.
The Product Manager will work closely with the Data Analyst, external development partners, and the wider product team to build, test, and iterate on features that drive conversion, retention, and revenue.
Key Responsibilities- Own end-to-end delivery of product initiatives within a defined scope
- Lead the points and rewards project, bringing gamification and personalisation to life
- Build and configure competitions within the CMS, including pricing rules, discount zones, and feature flags
- Run A/B tests and experiments, translating results into iteration plans
- Analyse funnels and user behaviour to identify friction points and opportunities
- Define scope, success criteria, and KPIs for each initiative
- Contribute insight and recommendations to roadmap planning
- 5+ years delivering digital product initiatives end-to-end
- Experience running A/B tests and using data to drive decisions
- Data fluency: comfortable with funnels, cohorts, and SQL-backed dashboards (BigQuery, Metabase, GA4)
- Commercial mindset with evidence of improving conversion, retention, or revenue
- Strong stakeholder communication and ability to work with external development partners
- Attention to detail and operational discipline
- Understanding of compliance-aware product design (transparency, fairness, no dark patterns)
- Experience in ecommerce, gaming, gambling, or high-frequency transactional products
- Familiarity with GA4, attribution, or lifecycle marketing measurement
- Experience with CMS-driven product configuration
- Background in loyalty, rewards, or gamification
- Join a market leader in a fast-growing, exciting space
- Genuine ownership and commercial impact
- Be part of ambitious plans for AI-driven personalisation and gamification
- Competitive salary with strong bonus structure
- Growing team with serious investment in product and marketing
Product Manager in Blackpool employer: Burton Recruitment Limited
Contact Detail:
Burton Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager in Blackpool
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to product management. Think about how you would approach gamification or personalisation projects, and be ready to share your insights and experiences.
✨Tip Number 3
Showcase your skills through side projects or case studies. If you've worked on A/B tests or product initiatives before, create a portfolio that highlights your successes and the impact of your work. This will make you stand out!
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to reflect your passion for product management and how you can contribute to our exciting plans.
We think you need these skills to ace Product Manager in Blackpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Manager. Highlight your experience with product initiatives, A/B testing, and data analysis. We want to see how your skills align with our ambitious plans for gamification and personalisation!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're excited about this opportunity and how your background in ecommerce or gaming makes you a perfect fit. Don’t forget to mention your hands-on approach to product delivery!
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your fluency with funnels, cohorts, and any tools like BigQuery or GA4. We love seeing how you've used data to improve conversion and retention in past roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Burton Recruitment Limited
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the company's product offerings and their unique selling points. Familiarise yourself with their gamification and personalisation strategies, as well as any recent updates or changes in the ecommerce space.
✨Showcase Your Data Skills
Since the role requires data fluency, be prepared to discuss your experience with A/B testing and how you've used data to drive decisions in past projects. Bring examples of how you've analysed user behaviour and identified opportunities for improvement.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about specific challenges you've encountered in previous roles and how you overcame them, especially in relation to product delivery and stakeholder communication.
✨Demonstrate Your Commercial Mindset
Be ready to discuss how your previous work has directly impacted conversion, retention, or revenue. Highlight any successful initiatives you've led and the measurable outcomes they achieved, as this will resonate well with the company's goals.