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- Tasks: Lead marketing strategy for a portfolio of unique consumer brands and build a high-performing team.
- Company: Dynamic company on the Fylde Coast with a focus on innovation and collaboration.
- Benefits: Competitive salary, fantastic perks, and the chance to shape your own team.
- Other info: Fast-paced environment with direct access to decision makers and autonomy in your role.
- Why this job: Take ownership of marketing for brands with real momentum and make a significant impact.
- Qualifications: Proven marketing leadership experience and a track record in social-led brand building.
The predicted salary is between 60000 - 80000 £ per year.
Location: Fylde Coast (hybrid)
A rare in-house Head of Marketing role leading the marketing function across a portfolio of distinctive consumer brands. This is a senior, strategic appointment reporting into the principal, with the remit to connect the dots across the group, set the marketing agenda for each brand, and build a high-performing in-house function.
The Role
- Set and own the marketing strategy across the brand portfolio, working closely with project leads to advise where investment should sit and what outcomes it should deliver.
- Build out an in-house team with the autonomy to shape the function as you see fit.
- Lead activity across paid, organic, content, brand, CRM, social, and partnerships.
- Provide marketing leadership on major upcoming projects, including pre-launch campaigns.
- Present each initiative as a commercial business case, with clarity on spend, return, and rationale.
About You
- You will be an inspiring marketing leader with a track record of building, developing, and retaining strong teams.
- You will have proven content credentials, with examples of work you can point to directly, and a demonstrable track record on social-led brand building.
- You will be data-driven without being a slave to dashboards, comfortable caveating and contextualising numbers with brand and commercial judgement.
- You will have operated across multiple consumer-facing brands at the same time.
- You will be commercially mature, comfortable presenting to a principal, and able to thrive in a fast-paced environment where each project stands on its own business case.
In Return:
This is an opportunity to take ownership of the marketing function for a portfolio of brands with genuine commercial momentum, with the backing to build an in-house team rather than rely on agencies. The role offers real autonomy, direct access to decision makers, and the chance to shape the marketing function from the centre out. The remuneration is competitive and company perks are fantastic.
Head of Marketing in Blackpool employer: Burton Recruitment Limited
Contact Detail:
Burton Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Blackpool
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend marketing events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your best marketing campaigns and achievements. We want to see your creativity and strategic thinking in action, so don’t hold back!
✨Tip Number 3
Prepare for interviews by practising your pitch. We suggest you focus on how your experience aligns with the role of Head of Marketing. Be ready to discuss your vision for the brands and how you’d lead the team to success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Head of Marketing in Blackpool
Some tips for your application 🫡
Show Your Strategic Thinking: When crafting your application, make sure to highlight your strategic approach to marketing. We want to see how you connect the dots across different brands and how you've set successful marketing agendas in the past.
Demonstrate Leadership Skills: As a potential Head of Marketing, it's crucial to showcase your leadership experience. Share examples of how you've built and developed high-performing teams, and how you've inspired others to achieve their best work.
Be Data-Driven but Contextual: We love numbers, but we also appreciate context! In your application, balance your data-driven insights with your brand and commercial judgement. Show us how you've used data to inform decisions without losing sight of the bigger picture.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Burton Recruitment Limited
✨Know Your Brands Inside Out
Before the interview, dive deep into the portfolio of brands you'll be working with. Understand their unique selling points, target audiences, and current marketing strategies. This will not only show your genuine interest but also help you articulate how you can enhance their marketing agenda.
✨Prepare Your Success Stories
Have a few solid examples ready that showcase your experience in building and leading marketing teams. Highlight specific campaigns you've led, the challenges faced, and the results achieved. This will demonstrate your capability to lead and inspire others in a fast-paced environment.
✨Master the Commercial Case
Be ready to discuss how you would present marketing initiatives as commercial business cases. Think about how you would outline the expected spend, return on investment, and the rationale behind your strategies. This shows you understand the financial side of marketing, which is crucial for this role.
✨Show Your Data Savvy
While being data-driven is key, remember to balance it with your brand judgement. Prepare to discuss how you've used data to inform decisions without letting it dictate your creativity. This will highlight your ability to think strategically while still being grounded in analytics.