At a Glance
- Tasks: Drive Burson's visibility and connection with clients through innovative marketing strategies.
- Company: Join Burson, a leading global communications agency under WPP.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with industry leaders and make a real impact in a fast-paced setting.
- Why this job: Be part of a high-profile team shaping the future of strategic communications.
- Qualifications: Experience in B2B marketing and a knack for storytelling and engagement.
The predicted salary is between 63000 - 77000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
More about the role: We are looking for an ambitious, commercially minded Senior Marketing Manager to help Burson drive visibility, relevance and connection to the clients and prospects we most want to work with. Sitting at the heart of the UK Growth Team, this is a high-profile role working closely with the Chief Growth Officer and senior leaders across the business. You will help further Burson's momentum in the UK having been named Cannes Lions Agency of the year 2026, turning our best thinking, expertise, people and client work into marketing that builds our reputation, creates demand and opens doors.
You will be responsible for growing Burson's reputation and visibility in the market, strengthening engagement with priority audiences and building marketing programmes that support our growth ambitions across all areas of our business.
We are looking for someone with ideas, energy and excellent judgement. Someone who understands what makes senior decision-makers pay attention, knows how to turn complex expertise into compelling stories and can mobilise a busy organisation behind a great idea.
What you'll do:
- Develop and deliver a focused UK marketing strategy that builds brand awareness, distinctiveness and demand, aligned with business and growth priorities.
- Strengthen Burson's profile among priority clients, prospects, industry influencers, business leaders and future talent, positioning us as a modern strategic advisory partner.
- Build a distinctive thought leadership and editorial programme, turning our expertise, insights, data and senior counsel into timely and compelling content across multiple channels.
- Identify key moments across the business, media and cultural agenda where Burson can lead the conversation, mobilising experts and building the external profiles of senior leaders.
- Create an engaging events and experiences programme, including briefings, roundtables, webinars and partnerships that deepen relationships with clients and prospects.
- Showcase Burson's best work through case studies, credentials, awards and external storytelling, increasing visibility and recognition for our people, expertise and client impact.
- Build a modern, high-performing marketing engine, using AI, automation, media intelligence, data and measurement to make marketing faster, smarter and more effective.
- Partner closely with UK leadership, Growth, practices, capabilities and the EMEA Marketing Team to maximise commercial impact, amplify regional and global programmes, and share the best of Burson UK across the wider network.
Experience that contributes to success: We're looking for an ambitious marketer who combines the instincts of a marketer, editor and connector, and who likes making things happen. You’ll bring a strong track record in B2B or professional-services marketing, ideally within strategic communications, consulting, creative, technology or another relevant field.
Senior Marketing Manager- Burson employer: bursonglobalcareers
Burson, part of WPP, is an exceptional employer that fosters a dynamic work culture where innovation and collaboration thrive. With a strong focus on employee growth, you will have access to mentorship opportunities and the chance to lead impactful projects within the technology sector. Located in a vibrant area, our team enjoys a supportive environment that values creativity and strategic thinking, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager- Burson
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for bursonglobalcareers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like bursonglobalcareers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with bursonglobalcareers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at bursonglobalcareers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager- Burson
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit bursonglobalcareers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of bursonglobalcareers:Show us that you’ve done your homework! In your application, briefly mention what you admire about bursonglobalcareers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at bursonglobalcareers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at bursonglobalcareers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At bursonglobalcareers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
