At a Glance
- Tasks: Lead a dynamic team, manage client relationships, and create impactful campaigns for top brands.
- Company: Join Burson, a global leader in communications and creativity.
- Benefits: Professional development, mentorship, inclusive culture, and competitive rewards.
- Other info: Hybrid work environment fostering collaboration and innovation.
- Why this job: Make a real impact in sport and entertainment with leading brands like adidas and Spotify.
- Qualifications: Experience in UK football and music culture, strong media relations, and creative thinking.
The predicted salary is between 63000 - 77000 £ per year.
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
The Burson Sport & Entertainment team works with the biggest brands and sponsors in these exciting and evolving industries. Working with clients including adidas, Gillette, Spotify and Activision, the team uses its diverse expertise and experiences to create work that delivers fame, drives conversation, and earns its place in culture.
We are looking for an ambitious, enthusiastic Senior Account Director to join the adidas and Spotify accounts and bring fresh energy and thinking to the team, with a specific focus on best-in-class media and social publisher expertise and insight. The role will involve both direct media & creator relations, as well as global hub responsibilities in planning and toolkit development. The right candidate will bring up-to-the-minute publisher & creator insight, and associated trends, confidence in developing client relationships and strong organisational skills to a dynamic team that strives to create memorable earned work for its clients.
What you'll do:
- Drive an ambitious team
- Manage client relationships
- Provide media & creator insight with a deep interest in understanding the evolving media landscape
- Work with the creative team to concept and activate ideas that connect global brands to hyper local culture
- Create engaging assets and content for global and local storytelling
- Write strategic plans & striving for strong creative work
- Use data and insights to drive effective storytelling
- Co-ordinate global and local events
Experience that contributes to success:
- Experience of landing brands into UK football and music culture and niches preferred.
- Creative and strategic thinker
- Proven track record in creating & activating impactful campaigns for big brands
- Strong media & creator landscape understanding (UK in particular) and strong media relations experience
- Strong client handling and leadership skills; from design to delivery of campaigns/projects
- Proficient in preparing and managing budgets
- A team player with the ability to work collaboratively
- Strong organisational skills with excellent attention to detail, particularly under pressure
- Global communications experience is a prerequisite for this role
You belong at Burson: Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent.
We invest in our people because we believe their success is our success. At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners.
Your unique point of view-your talent is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Senior Account Director, Sport & Entertainment - Burson employer: Burson
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a culture of innovation and continuous learning. Our collaborative environment encourages professional growth through diverse opportunities in the dynamic field of communications and media intelligence, all while being part of a global network that values creativity and strategic insight. Located in the UK, our team enjoys access to cutting-edge resources and a supportive atmosphere that empowers individuals to thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Director, Sport & Entertainment - Burson
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Director, Sport & Entertainment - Burson
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
