Social & Content Strategist - Burson in London

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

More about the role: This role sits within the Corporate Sectors and Public Affairs team at Burson as a Social & Content Strategist (Account Director). You will be working as part of a global social media team for a leading technology company, as well as supporting other key accounts, creating social-first content for Instagram, TikTok, LinkedIn, Facebook and X.

You will be responsible for developing social strategies that connect audience behaviour with brand objectives. You will partner closely with creative teams, account leaders, and clients to guide the direction of campaigns across platforms. Your work will influence content planning, creative development, community engagement, and measurement approaches.

We are looking for someone who is passionate about social platforms, embraces new content formats, and has strong client management skills with the flexibility to work across different types of social platforms.

What you'll do:

• Develop and implement data-driven social media and digital engagement strategies — grounded in reputational analysis, trend forecasting and stakeholder/audience mapping, and directly aligned to business objectives and measurable KPIs.
• Lead and optimise strategic platform planning for both large-scale, time-bound campaigns and continuous 'always-on' initiatives, defining channel-specific content ecosystems and targeting to maximise reach and impact.
• Translate performance data, intelligence and stakeholder sentiment into actionable recommendations that inform innovative creative development, campaign optimisation and future content planning.
• Present complex strategic frameworks, insights and plans to internal stakeholders and external clients, securing buy-in through clear, compelling communication and a proven executive presence.
• Monitor and interpret evolving social trends, platform evolutions and shifts in audience behaviour — at both client and practice level — to anticipate threats, surface opportunities and keep Burson ahead of the curve.
• Collaborate with creative teams to guide concepts and content that authentically resonate with target stakeholders and remain reputationally relevant and highly engaging.
• Manage client communications and content workstreams, including creating briefs for the design/editing team, developing copy, advising on assets and structure, and keeping WIPs, calendars and internal coordination on track.
• Embed into the Corporate & Public Affairs team and oversee the social calendar across multiple regions for a global LinkedIn company page, working across specialisms to understand the factors shaping client reputation.

Experience that contributes to success:

• 5+ years of experience in organic social media and digital communications and creative development, with agency experience preferred.
• Adept at crafting compelling copy and effective creative briefs.
• Ability to confidently dissect social listening and social performance data to unearth actionable insights. Demonstrated command of social listening platforms like Brandwatch is crucial.
• Exceptional communication, presentation, and storytelling skills, capable of articulating complex strategies with clarity and conviction.
• Demonstrates relentless curiosity and proactive experimentation, consistently testing new formats and tools. You’re a natural innovator and have an interest in and understanding of current affairs and the wider political, societal, and cultural landscape around you.