At a Glance
- Tasks: Manage social media campaigns and create engaging content for a leading fashion retailer.
- Company: Join Burson, a global communications leader under WPP, known for innovation and creativity.
- Benefits: Gain hands-on experience, develop skills, and work in a dynamic, supportive environment.
- Other info: Opportunity for growth and learning in a collaborative team focused on cultural relevance.
- Why this job: Make a real impact on client success while exploring the exciting world of social media.
- Qualifications: Passion for social media, strong communication skills, and a creative mindset.
The predicted salary is between 63000 - 77000 £ per year.
Who we are
Burson, part of WPP, is the global communications leader built to create value for clients through reputation.
With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- For more information, visit
- WPP. com
- For more information visit bursonglobal. com and follow us on
- Linked In and
Instagram .
More about the role
The Burson Sport, Brand & Entertainment team works with some of the world’s most ambitious consumer brands, helping them earn attention, build cultural relevance and drive conversation across markets.
This role will focus on a leading European fashion retailer, creating content for the brand’s social channels.
The team is united by a belief in the power of culture, creativity and influence to shape how people discover, engage with and talk about brands.
Across fashion and retail, lifestyle and technology, and food and drink, the team develops work that is insight-led, locally relevant and capable of travelling across multiple markets.
As an Account Executive (AE) for Social & Content, you are a vital part of our team, developing foundational skills in content, communications and client service.
Working closely with and into the Social & Content Manager, you will be instrumental in supporting day-to-day activities, learning industry best practices, and contributing to successful client campaigns.
Your role centers on social content creation, community engagement, and leveraging social data to drive performance.
We encourage you to bring your creativity, proactivity, and unique perspective to the role, drawing inspiration from your interests to develop fresh ideas and contribute to compelling content strategies.
This position offers a prime opportunity for growth, learning, and making a tangible impact on client success within the exciting world of social media and digital content.
What you'll do
- Support the day-to-day management of social media campaigns and client communications.
- Research social trends, emerging formats and cultural moments to inform content planning.
- Create and edit social content, including copywriting, basic filming and video editing for multiple platforms.
- Assist with the development and delivery of social content calendars and campaign activations.
- Coordinate meetings, prepare materials, capture notes and ensure follow-up actions are completed.
- Monitor campaign performance, conduct social listening and use analytics tools to generate insights.
- Create visually engaging reports and presentations that communicate campaign results and recommendations.
- Support account administration, project tracking, budget management and new business opportunities.
Experience that contributes to success
- Strong understanding of major social platforms, content formats and platform-specific best practices.
- Experience creating social-first content, including copywriting, filming and editing for digital channels.
- Excellent written and verbal communication skills with strong attention to detail.
- Strong organisational and project management skills, with the ability to manage multiple deadlines.
- Interest in social media trends, internet culture and the broader digital marketing landscape.
- Analytical mindset with an interest in social listening, reporting and interpreting performance data.
- Collaborative approach with the ability to work effectively across teams and build positive relationships.
- Proactive, curious and eager to learn, with a willingness to embrace new technologies, including AI tools and platforms.
- #LI-CY1
Social & Content Account Executive - Burson in London employer: Burson
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a culture of innovation and continuous learning. Our collaborative environment encourages professional growth through diverse opportunities in the dynamic field of communications and media intelligence, all while being part of a global network that values creativity and strategic insight. Located in the UK, our team enjoys access to cutting-edge resources and a supportive atmosphere that empowers individuals to thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Social & Content Account Executive - Burson in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social & Content Account Executive - Burson in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
