At a Glance
- Tasks: Lead social media strategies and campaigns for top brands, focusing on audience engagement.
- Company: Join Burson, a global leader in communications and reputation management.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with creative teams and contribute to a vibrant community of professionals.
- Why this job: Make an impact by shaping brand narratives and engaging communities on social platforms.
- Qualifications: 5+ years in social media, strong communication skills, and a passion for current affairs.
The predicted salary is between 60000 - 75000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
More about the role: This role sits within the Corporate Sectors and Public Affairs team at Burson as a Social & Content Account Director. You will be working as part of a social media team for a leading technology company as well as a global FMCG business, with a focus on LinkedIn. You will be responsible for developing social strategies that connect audience behaviour with brand objectives. Partnering closely with creative teams, account leaders, and clients, you will guide the direction of campaigns across platforms. Your work will influence content planning, creative development, community engagement, and measurement approaches.
We are looking for someone who is passionate about social platforms, embraces new content formats, has strong client management skills, and possesses the flexibility to work across diverse social channels.
What you'll do:
- Data-Driven Strategy: Develop and implement robust social media and digital engagement strategies through reputational analysis, trend forecasting and stakeholder mapping, ensuring alignment with business objectives and KPIs.
- Platform Planning: Lead and optimise strategic social platform planning for both large-scale, time-bound campaigns and continuous 'always-on' engagement, defining channel-specific content ecosystems and targeting parameters.
- Insight & Trend Monitoring: Translate performance data, social listening and stakeholder sentiment into actionable recommendations, while proactively interpreting evolving trends, platform updates and audience behaviour to spot opportunities, anticipate reputation threats and advise on strategic pivots.
- Creative Collaboration: Partner with creative, design and editing teams to guide concepts and content that authentically resonate with target audiences and keep messaging reputationally relevant.
- Briefing & Copywriting: Create clear content briefs, develop compelling copy, advise on assets and content structure, and oversee a multi-region social calendar for a global LinkedIn company page.
- Client Management & Advisory: Persuasively present complex strategic frameworks and plans to secure buy-in, while managing day-to-day client communications, leading content workstreams, and keeping WIPs, calendars and internal coordination on track.
- Cross-Functional Collaboration: Embed into the Corporate and Public Affairs team, collaborating across specialisms to understand the factors shaping reputation — media, policy, regulation and issues.
- Community Contribution: Join and actively contribute to Burson's vibrant community of Social & Content practitioners in the London office to help grow and innovate the offering.
Experience that contributes to success:
- 5+ years of experience in organic social media, digital communications, and creative development (agency experience preferred).
- Adept at crafting compelling social copy and effective creative briefs.
- Ability to confidently dissect social listening and social performance data to unearth actionable insights.
- Exceptional communication, presentation, and storytelling skills, with a proven ability to present to senior clients with confidence and clarity.
- Relentless curiosity and a drive for proactive experimentation (testing new formats and tools).
- An active interest in and understanding of current affairs, politics, and the wider societal and cultural landscape.
Social & Content Account Director - Corporate & Public Affairs, Burson in London employer: Burson
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our London office is a vibrant hub where employees are encouraged to grow through continuous learning and creative experimentation, all while working with leading global brands in the corporate and public affairs sectors. With a strong focus on employee development, competitive benefits, and a commitment to diversity, we empower our team members to thrive and make a meaningful impact in the world of communications.
StudySmarter Expert Advice🤫
We think this is how you could land Social & Content Account Director - Corporate & Public Affairs, Burson in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Burson. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Burson, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Burson inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Social & Content Account Director - Corporate & Public Affairs, Burson in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Burson. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Burson.
How to prepare for a job interview at Burson
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
