Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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More about the role:
We are looking for a Social Account Director to lead the activation and delivery of social workstreams for a major European fashion brand. This role will ensure that strategic thinking is translated into brilliant, well-managed social outputs across content, influencer, creator and community-led activity. You will be the operational heartbeat of the account, keeping work moving, teams aligned and delivery at a consistently high standard.
You will work closely with strategists, creatives, studio, influencer, PR and client teams to manage day-to-day delivery across Instagram, TikTok and YouTube. The role requires strong account leadership, excellent project management and a deep understanding of what it takes to deliver social work efficiently, collaboratively and at pace.
What you'll do:
- Lead the day-to-day management and delivery of social workstreams, ensuring activity is delivered on time, on brief and to a high standard.
- Translate agreed strategy into clear scopes, timelines, content plans, production requirements and delivery milestones.
- Manage social content calendars, asset trackers, approvals, copy development, posting requirements and reporting inputs across multiple channels and markets.
- Coordinate internal teams including strategy, creative, studio, influencer, PR and paid social to keep workstreams connected and moving efficiently.
- Act as a key day-to-day client lead, managing updates, expectations, feedback, approvals and delivery conversations with confidence and clarity.
- Oversee influencer and creator activation workflows, ensuring briefs, contracts, timelines, content reviews and deliverables are managed effectively.
- Identify delivery risks early, problem-solve quickly and keep stakeholders informed of progress, dependencies and next steps.
- Support performance reporting by gathering inputs, coordinating analysis and helping teams translate results into practical optimisation actions.
Experience that contributes to success:
- Strong experience in social account management, project management or integrated campaign delivery, ideally within an agency environment.
- A practical understanding of social platforms including Instagram, TikTok and YouTube, with awareness of formats, production needs, approval processes and publishing considerations.
- Proven ability to manage multiple social workstreams, timelines, budgets, stakeholders and deliverables without losing momentum or attention to detail.
- Experience delivering content, influencer, creator or community-led campaigns from brief through to execution and reporting.
- Confident client-handling skills, with the ability to manage feedback, approvals, expectations and day-to-day communication.
- Excellent organisational skills, calm problem-solving and the ability to keep cross-functional teams aligned in a fast-paced environment.
- A collaborative mindset, with the confidence to work closely with strategy and creative teams while owning the practical delivery of social activity.
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