At a Glance
- Tasks: Shape social strategies for a major European fashion brand and connect brand ambition with social opportunities.
- Company: Join Burson, a global leader in communications and part of WPP.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and emerging trends.
- Why this job: Be at the forefront of social strategy in the fashion industry and make a real impact.
- Qualifications: Strong experience in social strategy, especially with Instagram, TikTok, and YouTube.
The predicted salary is between 63000 - 77000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
More about the role: We are looking for an experienced Social Strategist to work in the Brand division of our Brand, Sport and Entertainment team. This role will shape the social and content strategy for a major European fashion brand, defining the strategic direction, audience approach, platform roles and cultural positioning that guides best-in-class social work. We are seeking someone with a creative, culture-first mindset who can turn brand challenges, audience insight and platform behaviour into clear strategic opportunities. You will partner closely with clients, PR specialists, influencer leads, creative teams and account teams to connect brand ambition with social opportunity, with a focus on Instagram, TikTok and YouTube. The role is primarily strategic: setting direction, developing insight-led recommendations, framing briefs and ensuring the work remains culturally relevant, platform-native and commercially meaningful.
What you'll do:
- Develop culture-led social and content strategies that connect client objectives, audience needs, platform behaviours and brand positioning into a clear strategic direction.
- Lead audience, cultural and platform analysis, turning insight into strategic territories, content principles, channel roles and creative opportunities.
- Shape briefs for social-first creative, influencer and content work, ensuring they are rooted in insight, platform nuance and a clear strategic role for each channel.
- Act as a strategic partner to clients, translating complex brand and business challenges into sharp social recommendations and compelling narratives.
- Collaborate with creative, studio, PR, influencer and account teams to ensure ideas and activations ladder back to a consistent strategic platform.
- Use performance data, social listening, cultural trends and market intelligence to identify opportunities, optimise strategic direction and inform future planning.
- Stay close to emerging social behaviours, creator culture, platform shifts and fashion/lifestyle trends, applying this knowledge to keep client work ahead of the curve.
- Develop clear strategic frameworks, presentations and recommendations that inspire clients and enable internal teams to deliver with confidence.
Experience that contributes to success:
- Strong experience in social strategy, ideally within an agency or fashion/lifestyle brand environment.
- A confident strategic understanding of Instagram, TikTok and YouTube, including platform behaviours, content formats, community dynamics and emerging features.
- Highly desirable to have experience in high-street fashion or lifestyle, with an understanding of consumer mindsets, seasonal moments and culture-led brand building.
- Experience working with multi market teams and delivering strategies that work with and can be adapted to cultural nuances.
- Proven ability to turn audience, cultural, competitive and performance insight into sharp strategic recommendations.
- Confidence working with PR, influencer, creative and delivery teams to ensure strategic thinking is translated into coherent social work.
- Excellent client-facing skills, with the ability to present thinking clearly, build trust and guide stakeholders through strategic choices.
- Strong analytical and storytelling skills, with the ability to make data, trends and cultural insight feel simple, useful and actionable.
- A curious, collaborative mindset and the ability to work across multiple priorities while maintaining strategic clarity.
Senior Social Strategist in London employer: Burson
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a culture of innovation and continuous learning. Our collaborative environment encourages professional growth through diverse opportunities in the dynamic field of communications and media intelligence, all while being part of a global network that values creativity and strategic insight. Located in the UK, our team enjoys access to cutting-edge resources and a supportive atmosphere that empowers individuals to thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
