Senior Experiential Creative Lead - Burson in London

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

More about the role: We’re looking for a Senior Experiential (3D) Creative Lead with extensive creative industry experience. You’ll take a key role in the entire process of creating experiential projects from creative concepting through to production information, making sure our Studio’s creative excellence and client’s vision is brought to life accurately. You create engaging brand experiences that connect audiences to a client’s message, product, or service across physical and digital environments. This role blends creativity, storytelling, and execution leadership. Core to your role is shaping how people feel, move, and interact within a space.

You begin by reviewing project briefs and aligning on brand objectives, audience goals, and spatial requirements to establish a strong conceptual foundation. From there, you develop and present design concepts to clients, clearly articulating the vision and incorporating feedback into thoughtful revisions. You coordinate closely with vendors and production partners to ensure designs are feasible and executed to specification, and you conduct site visits to oversee installation and resolve on-site challenges. Overall, your day-to-day work balances creative ideation, design development, technical problem-solving, and hands-on execution to bring immersive environments to life. You’ll build relationships across the wider agency and be capable of adapting to take on a variety of briefs that may require, for example, graphic or brand design expertise.

About the team: In Studio, we create ideas and bring them to life. We’re a multi-disciplined team, creating content for integrated marketing campaigns, brand experiences and brand identity. We currently have a team of around 35; a mix of Creatives, Brand and Digital Designers, Editors and Content Producers and Creative Project Managers, supplemented by freelancers when specialist skills are needed or workload dictates. Everyone that succeeds here enjoys the diversity of clients and projects and is driven to do great work that will have a positive effect on our clients’ businesses.

What you'll do:

• Translate creative ideas into impactful experiential activations and events.
• Partner with creative, strategy and client teams from project inception.
• Lead the design of exhibitions, trade shows, conferences and immersive brand experiences.
• Develop floor plans, spatial concepts and visualisations that bring ideas to life.
• Present and defend experiential concepts directly with clients and stakeholders.
• Ensure alignment between creative vision, production requirements and client objectives.
• Manage freelance specialists and external partners to deliver high-quality outputs.
• Provide hands-on creative leadership across global events, activations and healthcare conferences.

Experience that contributes to success:

• Proven experience in experiential, exhibition, or environmental design, ideally delivering projects for consumer brands.
• Strong ability to develop and deliver creative concepts from initial ideation through to final execution, balancing innovation with brand guidelines.
• Expertise in creating concept sketches, 3D models, photorealistic renders, and technical design drawings to communicate and realise design ideas.
• Proficiency in 3D design and visualisation software (e.g. Vectorworks, Cinema4D, 3ds Max, SketchUp) and Adobe Creative Suite.
• Experience collaborating with cross-functional teams, including creative, digital, motion, AV, production, and communications specialists, to deliver integrated brand experiences.
• Sound understanding of materials, fabrication methods, production processes, and sustainable design principles, with a focus on modularity and reuse.
• Strong client-facing skills, with the ability to present ideas confidently, manage feedback, articulate design rationale, and build trusted relationships.
• Excellent project management and communication skills, capable of overseeing multiple projects, managing stakeholder expectations, identifying risks, and supporting new business pitches and proposals.