At a Glance
- Tasks: Lead strategic analytics and deliver insights that shape client strategies.
- Company: Join Burson, a global leader in communications and reputation management.
- Benefits: Competitive salary, professional development, and a vibrant work culture.
- Other info: Dynamic team environment with opportunities for mentorship and career growth.
- Why this job: Make a real impact by transforming data into actionable insights for top brands.
- Qualifications: Expertise in data analysis, media landscape, and strategic decision-making required.
The predicted salary is between 50000 - 65000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
More about the role: As a Senior Manager, you elevate our measurement and analytics from reporting to strategic counsel. You will lead more complex programmes, designing bespoke frameworks and delivering deep-dive analyses that directly inform client strategy. You will build strong relationships with senior clients, helping them understand not just what happened, but why it happened and what they should do next.
What you'll do:
- Design and implement sophisticated measurement and evaluation frameworks tailored to client business goals.
- Lead strategic performance reviews, delivering compelling insights and proactive recommendations to senior clients.
- Identify opportunities to integrate new data sources (e.g., business data, brand tracking) into our analysis.
- Contribute to new business proposals by developing the measurement and analytics approach.
- Mentor and develop Managers and Analysts on the team.
Experience that contributes to success:
- Deep expertise in leveraging data for strategic decision-making, performance measurement, and demonstrating quantifiable impact through insightful analysis.
- Expertise and strategic understanding of the media landscape and its influence on culture, society, and consumer behaviour, with a keen interest in how PR campaigns shape public perception and drive brand engagement through insightful analysis.
- Extensive experience leading the use of advanced traditional and social media monitoring and listening platforms (e.g., Brandwatch, Traackr, Talkwalker, Signal AI, Meltwater), to gather strategic intelligence.
- Proven expertise in data visualization and ability to craft compelling data stories for executive audiences.
- A track record of staying abreast of emerging data analysis techniques and advanced analytical tools that drive actionable insights, and leading their adoption within an organization.
- Exceptional strategic analytical, critical thinking, and complex problem-solving skills, with a laser focus on delivering actionable insights and strategic recommendations.
- Highly detail-oriented with an unwavering commitment to data integrity, accuracy, and strategic relevance.
Senior Account Manager, Data & Intelligence - Burson in London employer: Burson
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a culture of innovation and continuous learning. Our collaborative environment encourages professional growth through mentorship and access to cutting-edge technologies, empowering our employees to lead impactful projects for renowned global brands. Located in a vibrant hub of creativity, we offer unique opportunities to engage with industry leaders while making a meaningful difference in the world of communications.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager, Data & Intelligence - Burson in London
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend diving deep into Burson's recent projects and values. This way, you can tailor your responses and show them you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. We want you to feel confident and ready to tackle any question that comes your way, especially those tricky ones about data and analytics.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior Account Manager, Data & Intelligence - Burson in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Account Manager role. Highlight your experience with data-driven decision-making and how you've used analytics to inform client strategies. We want to see how you can elevate our measurement and analytics!
Showcase Your Expertise:Don’t hold back on showcasing your deep expertise in media intelligence and data solutions. Share specific examples of how you've led complex programmes or developed bespoke frameworks that made a real impact. This is your chance to shine!
Craft Compelling Data Stories:Since storytelling with data is key, include examples of how you've transformed data into actionable insights. We love seeing how you can craft compelling narratives that resonate with senior clients and drive strategic decisions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our global community at Burson!
How to prepare for a job interview at Burson
✨Know Your Data Inside Out
Make sure you’re well-versed in the data analysis techniques and tools mentioned in the job description. Brush up on your experience with platforms like Brandwatch and Meltwater, and be ready to discuss how you've used them to drive strategic insights in past roles.
✨Craft Compelling Stories
Prepare to showcase your ability to turn data into engaging narratives. Think of examples where your insights led to significant client decisions or changes in strategy. This will demonstrate your capability to not just analyse data, but to communicate it effectively to senior clients.
✨Showcase Your Strategic Thinking
Be ready to discuss how you’ve designed bespoke measurement frameworks in previous roles. Highlight specific instances where your strategic recommendations made a measurable impact on client performance, showing that you can elevate analytics from mere reporting to actionable counsel.
✨Build Rapport with Confidence
Since relationship-building is key for this role, practice how you would engage with senior clients. Prepare questions that show your interest in their business goals and challenges, and think about how you can position yourself as a trusted advisor who understands their needs.
