Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
About the team:
The Burson Sport & Entertainment team works with the biggest brands and sponsors in these exciting and evolving industries. Working with clients including adidas, Gillette, Spotify and Activision, the team uses its diverse expertise and experiences to create work that delivers fame, drives conversation, and earns its place in culture.
Whether it’s supporting London’s grassroots footballers with Rent-A-Pred, breaking the internet with Messi and a goat, partnering with Ian Wright to launch a new curriculum to teach Black History with Gillette, supporting Spotify to land it’s iconic annual Wrapped campaign, or getting media behind the latest Call of Duty launches – Burson is known across the industry for creative work that stands out.
More about the role:
We are looking for an ambitious, enthusiastic Senior Account Director to join the adidas and Spotify accounts and bring fresh energy and thinking to the team, with a specific focus on best-in-class media and social publisher expertise and insight. The role will involve both direct media & creator relations, as well as global hub responsibilities in planning and toolkit development. The right candidate will bring up-to-the-minute publisher & creator insight, and associated trends, confidence in developing client relationships and strong organisational skills to a dynamic team that strives to create memorable earned work for its clients. Experience of landing brands into UK football and music culture and niches preferred.
What you'll do:
- Drive an ambitious team
- Manage client relationships
- Provide media & creator insight with a deep interest in understanding the evolving media landscape
- Work with the creative team to concept and activate ideas that connect global brands to hyper local culture
- Create engaging assets and content for global and local storytelling
- Market liaison
- Write strategic plans & striving for strong creative work
- Use data and insights to drive effective storytelling
- Co-ordinate global and local events
Experience that contributes to success:
- Experience of landing brands into UK football and music culture and niches preferred.
- Creative and strategic thinker
- Proven track record in creating & activating impactful campaigns for big brands
- Strong media & creator landscape understanding (UK in particular) and strong media relations experience
- Strong client handling and leadership skills; from design to delivery of campaigns/projects
- Proficient in preparing and managing budgets
- A team player with the ability to work collaboratively
- Strong organisational skills with excellent attention to detail, particularly under pressure
- Global communications experience is a prerequisite for this role
#LI-CY1
Senior Account Director, Sport & Entertainment - Burson in London employer: Burson
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a culture of innovation and continuous learning. Our collaborative environment encourages professional growth through diverse opportunities in the dynamic field of communications and media intelligence, all while being part of a global network that values creativity and strategic insight. Located in the UK, our team enjoys access to cutting-edge resources and a supportive atmosphere that empowers individuals to thrive and make a meaningful impact.
