At a Glance
- Tasks: Drive growth and performance in Burson's Intelligence business while managing operations.
- Company: Join Burson, a global leader in communications and reputation management.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative culture with excellent career growth opportunities across a global network.
- Why this job: Be at the forefront of innovation and make a real impact in the communications landscape.
- Qualifications: Experience in communications data, team management, and strong analytical skills required.
The predicted salary is between 63000 - 77000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
More about the role: As Commercial & Operations Lead for our UK intelligence function, you will play a central role in supporting the growth, performance and day-to-day operation of Burson's Intelligence business. Working closely with Intelligence practitioners, growth leads and market leadership, you will create visibility across pipeline, revenue, resourcing and business performance, helping ensure the practice is positioned for sustainable growth. Success in this role requires more than commercial acumen. You will bring an understanding of the communications, media intelligence, social intelligence, measurement and research landscape, enabling you to partner effectively with practitioners and translate business needs into operational action.
What you'll do:
- Support the Growth of the Intelligence Business
- Provide visibility of Intelligence pipeline, revenue performance and growth opportunities.
- Help identify opportunities to expand Intelligence services across existing and prospective clients.
- Work with Intelligence leadership to track business performance against growth objectives.
- Maintain oversight of resource demand, utilisation and capacity across the Intelligence team.
- Demonstrate ability to run client work and projects to scope and budget, with minimal if any over service.
- Help ensure practitioners are deployed effectively against client and business priorities.
- Operationalise the delivery of intelligence product offerings enhancing delivery and growth opportunities.
- Identify delivery risks, capability gaps and operational challenges before they impact growth.
- Build relationships across the Burson global network and WPP.
- Contribute to the growth of the practice by identifying new opportunities, refining methodologies, and strengthening relevant stakeholder relationships.
Experience that contributes to success:
- A strong understanding of the communications data and intelligence landscape, including areas such as media intelligence, social listening, reputation measurement, research, or analytics.
- Proven experience in commercial pricing of intelligence or analytics services, with working knowledge of value-based pricing, margin management, and rate card development.
- A track record of managing and developing multi-disciplinary teams, including resource planning, capacity management and performance oversight.
- Commercial awareness combined with an appreciation of how specialist intelligence teams operate and deliver value to clients.
- Strong analytical and problem-solving skills.
- Excellent stakeholder management and influencing abilities.
- The ability to work effectively with both commercial leaders and specialist practitioners.
Operational Associate Director , Intelligence & Insight in London employer: Burson
Burson is an exceptional employer located in the heart of Greater London, offering a vibrant work culture that prioritises collaboration and creativity. As a Tech Account Executive, you will have the unique opportunity to engage with high-profile clients and develop your expertise in the technology sector, all while benefiting from professional growth opportunities within a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Operational Associate Director , Intelligence & Insight in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Operational Associate Director , Intelligence & Insight in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
