At a Glance
- Tasks: Create innovative influencer strategies and lead impactful campaigns for top brands.
- Company: Join Burson, a global leader in communications and reputation management.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on diversity and inclusion.
- Why this job: Be at the forefront of influencer marketing and shape brand narratives.
- Qualifications: Proven experience in influencer marketing and strong communication skills.
The predicted salary is between 63000 - 77000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands.
More about the role: The Influencer Strategist (AD) will provide strategic delivery across influencer and creator communications for a portfolio of clients and sectors. This role is responsible for defining the strategic role of influencers within integrated communications programmes. You will translate client and audience challenges into clear influencer strategies, audience frameworks, creator ecosystems, channel recommendations and measurement approaches. Working closely with clients, you will act as a trusted strategic advisor, helping them understand how influencers can support their business and communications objectives. You will work alongside account teams ensuring strategic thinking is applied consistently across briefs, creative development, activation and evaluation. The role requires a strong understanding of the evolving influencer landscape, including creator communities, platform behaviours, cultural trends, audience motivations and the changing relationship between brands and talent. You will bring sound judgement, creativity and strategic rigour to help clients make better decisions about influence.
What you'll do:
- Develop insight-led influencer strategies that align creator activity with broader communications and business objectives.
- Build audience frameworks and creator ecosystems, identifying the right mix of influencers, experts, advocates and community voices.
- Shape cross-platform influencer strategies across social, video, podcast, live and emerging channels.
- Lead influencer planning, creator selection, partnership frameworks and content strategies that drive effective creative work.
- Provide senior counsel on creator partnerships, governance, compliance, brand safety and influencer risk management.
- Build trusted client relationships, leading workshops, presentations and strategic discussions.
- Drive organic growth and new business opportunities, including pitch and proposal development.
- Partner with PR, creative, paid, corporate affairs and analytics teams to deliver integrated campaigns and measurable business impact.
Experience that contributes to success:
- Senior Experience: A proven track record leading influencer marketing, social media within an agency or client-side environment.
- Set Strategic Standards: Contribute to best practice across influencer planning, creator selection, audience strategy, cultural insight, governance and measurement.
- Influencer Tech Stack & Analytics: Hands-on familiarity with influencer discovery, social listening, and analytics platforms (e.g., CreatorIQ, Brandwatch, Traackr, or equivalent).
- Communications & Presentation Skills: Excellent written and verbal communication skills with the ability to navigate complex stakeholder landscapes and articulate creative strategies with clarity and authority.
- DEI & Inclusive Culture: A commitment to fostering an inclusive work environment, championing diversity in creator representation and team talent.
Influencer Strategy, Account Director - Burson in London employer: Burson
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a culture of innovation and continuous learning. Our collaborative environment encourages professional growth through diverse opportunities in the dynamic field of communications and media intelligence, all while being part of a global network that values creativity and strategic insight. Located in the UK, our team enjoys access to cutting-edge resources and a supportive atmosphere that empowers individuals to thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Strategy, Account Director - Burson in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Strategy, Account Director - Burson in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
