At a Glance
- Tasks: Drive influencer campaigns for top gaming brands and create engaging content.
- Company: Join Burson, a global leader in communications and part of WPP.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on continuous learning.
- Why this job: Be at the forefront of influencer marketing in the exciting gaming industry.
- Qualifications: Experience in influencer marketing and a passion for gaming.
The predicted salary is between 35000 - 45000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
More about the role: We’re looking for an enthusiastic and proactive individual with a passion for consumer PR and influencer marketing (particularly creative storytelling across earned and social, the influencer landscape and media relations). As a Senior Account Executive with a focus on influencers, you will be a proactive worker able to identify, engage and evaluate influencer partnerships with expertise and attention to detail. You will help to deliver influencer campaigns end to end, including co-creating on brand content ideas and contracting and negotiations. Finally, you will be able to produce accurate and insightful evaluation reports that bring useful learnings and recommendations for future client work. This role is vital to many of our biggest clients and a key part of our work with them but will have a predominant focus on Activision Blizzard.
What you'll do:
- Play a key role in delivering influencer campaigns, supporting seamless execution across client projects
- Build trusted relationships with clients and creators, becoming a reliable day-to-day contact
- Develop creative, storytelling-led influencer concepts that drive engagement
- Identify and recommend best-fit creators across key platforms (TikTok, Instagram, YouTube, Twitch)
- Oversee campaign delivery, ensuring content is on-brand and meets objectives
- Analyse performance and produce insight-led reports to shape future strategy
- Support creator events, managing outreach, logistics, and execution
- Contribute to budget tracking while fostering a collaborative, inclusive, and continuously learning team culture
Experience that contributes to success:
- Understanding of the influencer landscape and key channels, especially as it relates to the gaming industry.
- Experience in influencer marketing and a track record of executing successful campaigns for major brands.
- Excellent written and verbal communication skills and the ability to communicate both complex data and creative ideas.
- An understanding and familiarity with key influencer tools including Discord, Sideqik and StreamHatchet.
- Great attention to detail and time management when it comes to project management, reporting, contracting and more.
- A love and enthusiasm for the gaming industry.
Influence Senior Account Executive, Sport & Entertainment - Burson in London employer: Burson
At Burson, part of WPP, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. As a Senior Account Executive in the Sport & Entertainment sector, you will have the opportunity to work with leading brands like Activision Blizzard, while benefiting from our commitment to employee growth through continuous learning and development. Our collaborative environment, combined with access to cutting-edge tools and resources, ensures that you can thrive in your role and make a meaningful impact in the exciting world of influencer marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Influence Senior Account Executive, Sport & Entertainment - Burson in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those who work with influencers. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for gaming and influencer marketing! When you get the chance to chat with potential employers, share your insights on current trends and campaigns. This will not only demonstrate your knowledge but also your enthusiasm for the role.
✨Tip Number 3
Prepare for interviews by researching Burson and their work with Activision Blizzard. Familiarise yourself with their recent campaigns and think about how you can contribute to future projects. Tailoring your responses to align with their values will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Burson. Let’s get you that dream job!
We think you need these skills to ace Influence Senior Account Executive, Sport & Entertainment - Burson in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for consumer PR and influencer marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and the gaming industry!
Tailor Your Experience:Make sure to highlight your relevant experience in influencer marketing and any successful campaigns you've executed. We love seeing how your background aligns with what we do at Burson, so don’t hold back on those details!
Be Clear and Concise:While we appreciate creativity, clarity is key in your written application. Use straightforward language to communicate your ideas and experiences, making it easy for us to see why you’d be a great fit for the team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive – a quality we value highly!
How to prepare for a job interview at Burson
✨Know Your Influencers
Before the interview, dive deep into the influencer landscape, especially within the gaming industry. Familiarise yourself with key creators on platforms like TikTok, Instagram, YouTube, and Twitch. Being able to discuss specific influencers and their impact on campaigns will show your passion and expertise.
✨Showcase Your Storytelling Skills
Prepare examples of how you've developed creative, storytelling-led influencer concepts in past roles. Think about how you can articulate these experiences clearly, demonstrating your ability to engage audiences through compelling narratives.
✨Master the Metrics
Brush up on your knowledge of performance analysis and reporting. Be ready to discuss how you've used data tools to evaluate campaign success and provide insights for future strategies. This will highlight your analytical skills and attention to detail.
✨Be Ready to Collaborate
Since this role involves working closely with clients and creators, prepare to discuss your experience in building relationships and managing projects. Share examples of how you've fostered collaboration in previous roles, showcasing your ability to work effectively in a team environment.
