At a Glance
- Tasks: Create compelling stories and manage media relationships for exciting consumer brands.
- Company: Join Burson, a global leader in communications and innovation.
- Benefits: Gain valuable experience, work with top brands, and enjoy a vibrant team culture.
- Other info: Dynamic environment with opportunities for growth and learning in a collaborative setting.
- Why this job: Be part of creative campaigns that redefine brand reputation and drive real impact.
- Qualifications: Passion for storytelling, strong writing skills, and a knack for building relationships.
The predicted salary is between 28000 - 35000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands.
More about the role: We are looking for an agile Account Executive with a proven track record in consumer earned media and content. You should have a passion for creative and exciting campaigns and be curious about new media, platforms and content. You’ll join the busy Consumer & Brand team at an exciting time with new leadership and a focus on excellence in communications, winning industry awards and designing cut-through earned creative that helps build reputation.
What you'll do:
- Be passionate about storytelling and keen to help ideate compelling earned ideas for clients that can live across channels.
- Be across the publishing landscape and can support on regular monitoring of client and competitor news.
- Possess good writing skills that can be honed to create client written materials to a high standard.
- Establish media, talent and influencer relationships in the UK consumer and lifestyle space, ready to manage pro-active and reactive media requests, and to pitch stories.
- Support on content creation; infographics and social media posts, demonstrating an understanding of the differences in style, tone and content.
- Keen to learn and leverage internal web and social analytics monitoring tools (such as Signal and Brandwatch – training provided).
- Assist with and attend client events and content shoots, which may require travel within the UK.
- Host and work alongside multiple clients regularly in the agency office.
- Be part of a large client integrated agency network, with regular community interactions and experiences.
- Develop a basic understanding of the administrative and financial functions of account handling and contribute to these.
- Research new business opportunities within existing client remits and help with the preparation of proposals, visuals, research and presentations.
Experience that contributes to success:
- An interest in consumer brands.
- You have a tenacious passion for communication, storytelling, and culture and can build strong relationships with clients, colleagues, stakeholders, and publishers.
- Demonstrate cultural fluency, with the ability to flag key trends and insights from various platforms.
- Demonstrates strong administration skills, supporting on day-to-day client management tasks e.g. weekly reports, meeting preparation and scheduling.
- You are an enthusiastic team player who can demonstrate business acumen with excellent verbal and written skills, a competent writer and researcher who takes pride in their work.
- You are well organised and have excellent attention to detail, with the potential to work across multiple deadlines.
- Possesses impeccable attention to detail and can take ownership of tasks, whilst working with initiative.
Consumer Public Relations Account Executive - Burson in London employer: Burson
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a vibrant work culture where creativity and innovation thrive. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment that encourages collaboration across our global community. Located in the heart of the UK, we offer unique advantages such as access to industry-leading technologies and a dynamic team dedicated to redefining reputation for our clients, making it a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Public Relations Account Executive - Burson in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance, showcase your creativity and storytelling skills. Whether it’s through a portfolio or during an interview, let your passion for consumer brands shine through. We want to see what makes you unique!
✨Stay Informed
Keep up with the latest trends in media and consumer behaviour. This knowledge will not only help you in interviews but also show that you’re genuinely interested in the role and the industry. Plus, it’ll give you great talking points!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Consumer Public Relations Account Executive - Burson in London
Some tips for your application 🫡
Show Your Passion for Storytelling:When you write your application, let your passion for storytelling shine through! Share examples of how you've crafted compelling narratives in past roles or projects. We love seeing creativity and enthusiasm in action!
Tailor Your Writing Style:Make sure your writing style matches the vibe of Burson and the role you're applying for. Use a professional yet engaging tone, and don’t forget to highlight your understanding of different media platforms. This shows us you’re ready to hit the ground running!
Highlight Your Media Savvy:In your application, mention any experience you have with media monitoring tools or content creation. We want to know how you stay on top of trends and how you can contribute to our clients' success. Show us you’re in tune with the publishing landscape!
Keep It Organised and Polished:Before hitting send, double-check your application for any typos or errors. A well-organised and polished application reflects your attention to detail, which is super important for this role. Remember, we appreciate candidates who take pride in their work!
How to prepare for a job interview at Burson
✨Know Your Storytelling
As an Account Executive, storytelling is key. Prepare examples of how you've crafted compelling narratives in past campaigns. Think about the impact these stories had on clients and how they helped build their reputation.
✨Research the Landscape
Familiarise yourself with Burson's recent campaigns and the competitive landscape. Be ready to discuss current trends in consumer media and how you can leverage them for your potential clients. This shows your passion and understanding of the industry.
✨Showcase Your Writing Skills
Bring samples of your writing that demonstrate your ability to create engaging content. Whether it's press releases, social media posts, or infographics, be prepared to discuss your writing process and how you adapt your style for different platforms.
✨Build Connections
Highlight any existing relationships you have with media, influencers, or talent in the UK consumer space. Discuss how you would approach building new connections and managing media requests, showing your proactive attitude and networking skills.
