At a Glance
- Tasks: Lead corporate reputation strategies and manage client relationships in a dynamic environment.
- Company: Join Burson, a global leader in communications and reputation management.
- Benefits: Competitive salary, professional development, and a vibrant team culture.
- Other info: Be part of a community that embraces innovation and values lifelong learning.
- Why this job: Make a real impact by helping brands navigate reputational challenges and drive growth.
- Qualifications: 5+ years in agency or fast-paced in-house comms, with strong media relations skills.
The predicted salary is between 60000 - 80000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands.
More about the role: This role sits within Burson London’s Corporate and Public Affairs division, a team of over one hundred problem solvers who partner with brands, organisations, and governments to navigate complex reputational, policy and regulatory challenges. This is an integrated role combining proactive corporate reputation building, and reactive issues. The work is sector agnostic, and we are particularly interested in corporate people with a consumer mindset and experience. The right candidate has built a career over more than five years in agency or fast paced in-house comms environments. They will be as adept at earned media relations as digital reputational building. They will be AI curious and inspired by an agency that is investing in the latest technology to drive efficiency and impact. They will confidently manage complex client relationships and provide strategic counsel, with gravitas and will inspire clients to grow with Burson, and nurture juniors to develop under their guidance. With a growth mindset, new business is a core driver of growth, and the candidate will have had proven experience of leading and winning pitches. They will also be comfortable networking and happy to leverage their contacts to bring new opportunities in for the agency.
What you'll do:
- Be a trusted advisor to clients, add value to client relationships, and provide high level strategic counsel – this is in both a proactive and a reactive (issues) capacity.
- Take a leading role in developing the global and UK client work, retaining existing client work, and growing new business across crisis and issues as well as proactive reputation management.
- Build the visibility and reputation of the team – with a view to winning new business and attracting talent.
- Manage client teams while nurturing current talent and contributing to the creation of a dedicated team culture, while building relationships across the agency.
- Be responsible for budget monitoring, revenue forecasting and planning, resourcing, overseeing client budgets and fee negotiation to ensure correct level of profitability.
- Act as a representative for the team in relevant specialist forums or network groups and participate where appropriate in relevant speaker platforms.
- Apply the latest in thinking and innovation including, but not exclusively, AI.
Experience that contributes to success:
- Experience in an agency or in-house role (some agency experience is essential).
- Entrepreneurial with evidence of having independently sought and driven revenue growth, including prospect finding, nurturing, acquisition and relationship management.
- Comfortable and experienced working with multiple stakeholder groups including consumers, shareholders, suppliers, employees, and media.
- Comfortable leading new business pitches, as well as inputting to wider corporate and crisis opportunities.
- Proven track record of successfully managing relationships, clients and programmes for multinational corporates or prominent organisations in the UK and abroad.
- Strong strategic thinking and analytical skills with the ability to anticipate risks, develop proactive plans and make critical decisions under pressure.
- Comfortable and competent in developing teams and managing operational areas e.g. commercials, resourcing etc.
- Experience of leading crisis simulation exercises and media training.
Associate Director/Senior Associate Director - Corporate Reputation in London employer: Burson
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a culture of innovation and continuous learning. Our London office offers a dynamic environment where employees are encouraged to grow their skills and take on leadership roles, all while working with some of the world's leading brands. With a commitment to cutting-edge technology and a collaborative team atmosphere, we provide our employees with unique opportunities to make a meaningful impact in the field of corporate reputation management.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director/Senior Associate Director - Corporate Reputation in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, share your insights on corporate reputation and how you've tackled challenges in the past. It’ll make you stand out!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Burson, and express your interest. You never know when an opportunity might arise!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in communications and AI. This shows you're not just experienced but also eager to grow, which is super attractive to employers.
We think you need these skills to ace Associate Director/Senior Associate Director - Corporate Reputation in London
Some tips for your application 🫡
Show Your Passion for Reputation:When you're writing your application, let your enthusiasm for corporate reputation shine through. We want to see how you can redefine reputation as a competitive advantage, so share examples of how you've done this in the past!
Tailor Your Experience:Make sure to highlight your relevant experience in agency or fast-paced in-house environments. We’re looking for someone with a consumer mindset, so connect your past roles to the skills we need for this position.
Be Strategic and Analytical:Demonstrate your strategic thinking and analytical skills in your application. We love candidates who can anticipate risks and develop proactive plans, so include specific examples of how you've navigated challenges in your previous roles.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Burson.
How to prepare for a job interview at Burson
✨Know Your Stuff
Before the interview, dive deep into Burson's work and their approach to corporate reputation. Familiarise yourself with recent campaigns they've executed and be ready to discuss how your experience aligns with their values and objectives.
✨Showcase Your Strategic Mindset
Prepare examples that highlight your strategic thinking and problem-solving skills. Think about times you've successfully managed client relationships or navigated complex issues, and be ready to share these stories during the interview.
✨Demonstrate Your AI Curiosity
Since Burson is keen on innovation, be prepared to discuss how you’ve used technology in your previous roles. Share any experiences with AI tools or digital strategies that have enhanced your work in reputation management.
✨Engage and Inspire
Remember, this role involves nurturing talent and inspiring clients. Think about how you can convey your leadership style and how you’ve successfully developed teams in the past. Be ready to discuss how you can contribute to a positive team culture at Burson.
