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- Tasks: Lead innovative digital strategies and shape brand visibility in AI-driven environments.
- Company: Join Burson, a global leader in communications and part of WPP.
- Benefits: Competitive salary, dynamic work culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and lifelong learning.
- Why this job: Be at the forefront of digital communications and drive real change for top brands.
- Qualifications: Experience in digital marketing, AI concepts, and strategic advisory roles.
The predicted salary is between 60000 - 80000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
More about the role: This role sits at the forefront of digital communications, leading the integration of Generative Engine Optimisation (GEO), Digital PR, and Search strategy. As Associate Director in the Digital Marketing function at Burson, you will shape how brands are discovered, represented, and trusted across AI-driven environments. You will act as a strategic advisor to clients, while driving innovation, commercial growth, and cross-functional collaboration within the agency.
What you'll do:
- Lead the development and execution of GEO and digital influence strategies for key clients
- Translate complex AI and search concepts into clear, actionable insights
- Advise clients on brand visibility, sentiment, and risk in AI-generated search results
- Develop and evolve GEO frameworks, tools, and best practices
- Integrate GEO best practices into PR campaigns to secure high quality coverage and citations
Associate Director, GEO - Burson | London, UK employer: Burson
Contact Detail:
Burson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, GEO - Burson | London, UK
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Burson or WPP. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience with digital communications and AI strategies. This is your chance to demonstrate how you can add value to Burson's innovative approach.
✨Tip Number 3
Stay updated on industry trends! Follow relevant news and updates about digital marketing and AI. Being knowledgeable will help you engage in meaningful conversations during interviews and show your passion for the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Burson team and its mission to redefine reputation.
We think you need these skills to ace Associate Director, GEO - Burson | London, UK
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital communications and innovation shine through. We want to see how excited you are about the role and how you can contribute to shaping brand visibility in AI-driven environments.
Tailor Your CV: Make sure your CV is tailored to highlight relevant experience in digital marketing, especially around GEO and digital PR strategies. We love seeing how your past roles align with what we do at Burson, so don’t hold back on those specifics!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Use it to explain how your skills and experiences make you a strategic advisor in the digital space. Keep it engaging and personal – we want to get to know you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need about the position there!
How to prepare for a job interview at Burson
✨Know Your Stuff
Make sure you understand the ins and outs of Generative Engine Optimisation (GEO) and digital PR. Brush up on the latest trends in AI-driven communications and be ready to discuss how they can impact brand visibility and reputation.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and executed digital strategies in the past. Be ready to explain your thought process and how you translate complex concepts into actionable insights for clients.
✨Demonstrate Collaboration Skills
Since this role involves cross-functional collaboration, think of instances where you've worked with different teams to achieve a common goal. Highlight your ability to communicate effectively and drive innovation through teamwork.
✨Ask Insightful Questions
Prepare thoughtful questions about Burson's approach to digital marketing and how they integrate GEO into their campaigns. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.