Account Manager, Corporate Reputation - Burson in London

Account Manager, Corporate Reputation - Burson in London

London Full-Time 63000 - 77000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive impactful corporate communications campaigns for iconic brands and manage client relationships.
  • Company: Join Burson, a global leader in communications and part of WPP.
  • Benefits: Competitive salary, professional development, and a dynamic work environment.
  • Other info: Collaborative culture with opportunities for mentorship and growth.
  • Why this job: Make a real impact on brand reputations and drive business results.
  • Qualifications: 3-4 years in corporate communications, strong writing skills, and emerging leadership experience.

The predicted salary is between 63000 - 77000 £ per year.

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands.

More about the role: Are you an ambitious communications professional ready to drive impactful corporate communications campaigns for some of the world’s most renowned brands? At Burson, we’re looking for an Account Manager to join our Corporate and Public Affairs team. This is your opportunity to work with iconic clients helping engage key audiences, execute creative campaigns to shape their reputations and drive business results. As an Account Manager, you’ll play a central role in day-to-day client relationships—managing account workflows, contributing to strategic planning, and delivering campaigns that deliver impact.

What you'll do:

  • Day-to-Day Client Management: Act as a key day-to-day contact for clients, building trusted relationships, running regular account status meetings, and ensuring seamless service delivery.
  • Media Relations & Execution: Contribute to strategic campaign planning, build strong media contacts, and execute proactive media relations strategies across earned, owned, and digital channels.
  • Creative Storytelling & Content Creation: Draft and refine high-quality content (press releases, op-eds, briefing notes, social content) tailored to diverse platforms and audiences.
  • Project & Workflow Management: Drive day-to-day account workflows across multiple projects, ensuring high-quality output, strict adherence to deadlines, and alignment with client expectations.
  • Team Coordination & Mentorship: Guide and delegate effectively to junior colleagues, supporting their day-to-day work and fostering a collaborative environment while working with more senior colleagues.
  • Cross-functional Collaboration: Partner with data and insight specialists, strategists, and colleagues in creative to incorporate data-driven insights into campaign delivery.
  • Growth & New Business Support: Help identify organic growth opportunities within existing accounts and contribute to proposals and presentations for new business pitches.
  • Operational & Financial Tracking: Track account budgets, vendor invoices, and project timelines to ensure campaigns are delivered efficiently and on budget.

Experience that contributes to success:

  • Agency experience in corporate communications or corporate affairs (typically 3–4+ years of agency experience).
  • Proven track record in account handling, with demonstrated ability to manage day-to-day client requests and execute corporate communications campaigns.
  • Media relations experience, including a track record of securing high-tier coverage and executing reputation management tactics.
  • Strong writing and editing skills, with the ability to turn complex corporate topics into engaging content for varied audiences.
  • Emerging leadership skills, with experience delegating tasks to and mentoring junior team members (AEs/SAEs).
  • Strong presentation and communication skills, confident in client-facing environments and internal team settings.
  • Financial literacy, including experience managing project trackers, purchase orders, and budget monitoring.
  • Analytical mindset, familiar with using media analytics, monitoring tools, and reporting to refine strategy and demonstrate campaign ROI.

Account Manager, Corporate Reputation - Burson in London employer: Burson

At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a culture of innovation and continuous learning. Our collaborative environment encourages professional growth through diverse opportunities in the dynamic field of communications and media intelligence, all while being part of a global network that values creativity and strategic insight. Located in the UK, our team enjoys access to cutting-edge resources and a supportive atmosphere that empowers individuals to thrive and make a meaningful impact.

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Contact Details:

Burson Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Account Manager, Corporate Reputation - Burson in London

Get Involved in PR Events

Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Burson. Plus, it’s a fantastic way to learn about trends and make lasting connections.

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Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Burson, can catch their eye—especially if your insights resonate!

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We think you need these skills to ace Account Manager, Corporate Reputation - Burson in London

Client Relationship Management
Media Relations
Strategic Campaign Planning
Content Creation
Project Management
Team Coordination
Mentorship

Some tips for your application 🫡

Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!

Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.

Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Burson. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.

Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Burson.

How to prepare for a job interview at Burson

Master the Art of Storytelling

In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.

Know Your PR Tools Inside Out

Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.

Stay Current with Industry Trends

We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.

Showcase Our Versatility

As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.