At a Glance
- Tasks: Create engaging content and build relationships with media for exciting consumer brands.
- Company: Join Burson, part of WPP, in a vibrant and collaborative culture.
- Benefits: Enjoy a hybrid work model that supports personal growth and flexibility.
- Other info: Dynamic environment with opportunities for career advancement.
- Why this job: Make your mark in consumer PR and develop your storytelling skills.
- Qualifications: Strong writing skills and a passion for consumer brands are essential.
The predicted salary is between 30000 - 40000 £ per year.
Burson, part of WPP, seeks an agile Account Executive in Greater London. The role focuses on earned media and content, requiring strong storytelling and relationship-building skills. You'll collaborate with clients, manage media requests, and support content creation across various platforms.
We offer a hybrid work model, fostering collaboration and personal growth in a vibrant company culture. Applicants with a keen interest in consumer brands and excellent writing abilities are encouraged to apply.
Hybrid: Consumer PR & Earned Media Executive employer: Burson
Burson, part of WPP, is an exceptional employer that champions a vibrant and collaborative work culture in Greater London. With a strong focus on personal growth and development, employees are encouraged to hone their storytelling and relationship-building skills while working on exciting consumer brands. The hybrid work model not only promotes flexibility but also fosters a sense of community, making it a rewarding place for those seeking meaningful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid: Consumer PR & Earned Media Executive
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Burson. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Burson, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Burson inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Hybrid: Consumer PR & Earned Media Executive
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Burson. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Burson.
How to prepare for a job interview at Burson
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
