At a Glance
- Tasks: Lead client relationships and drive innovative campaigns for major consumer brands.
- Company: Join Burson, a global leader in communications and reputation management.
- Benefits: Diverse team culture, opportunities for growth, and a chance to shape brand narratives.
- Other info: Collaborative atmosphere with a focus on diversity and inclusion.
- Why this job: Be at the forefront of creativity and influence in a fast-paced environment.
- Qualifications: Experience in multi-market communications and a passion for media and culture.
The predicted salary is between 60000 - 80000 £ per year.
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialised teams, industry‑leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
About the Team
The Burson Sport, Brand & Entertainment team works with some of the world’s most ambitious consumer brands, helping them earn attention, build cultural relevance and drive conversation across markets. This role will sit across a varied client portfolio including TK Maxx Hub, SharkNinja and Danone, supporting work that spans brand storytelling, influence, earned media and multi‑market communications. The team is united by a belief in the power of culture, creativity and influence to shape how people discover, engage with and talk about brands. Across fashion and retail, lifestyle and technology, and food and drink, the team develops work that is insight‑led, locally relevant and capable of travelling across multiple markets.
The Role
We are looking for an ambitious, enthusiastic Account Director to join the Sports, Brand & Entertainment team and work across a portfolio of major consumer clients: TK Maxx Hub, SharkNinja UK and EMEA Hub Co‑ordination, and Danone Global. The role requires someone with strong multi‑market experience, a confident understanding of earned and influence, and the ability to bring fresh energy, strategic thinking and operational rigour to a fast‑moving client portfolio. The role will involve leading day‑to‑day client relationships, shaping earned and influencer‑led activity, and managing hub responsibilities including market coordination, toolkit development, content planning and campaign roll‑out. The right candidate will bring strong media and creator insight, confidence advising senior clients, and excellent organisational skills to help deliver consistent, culturally relevant work across multiple markets.
What You'll Do
- Drive Excellence: Play a key role within a driven, ambitious, and collaborative team.
- Manage Client Relationships: Serve as a trusted advisor and day‑to‑day lead across TK Maxx Hub, SharkNinja and Danone, building strong relationships with senior clients and market teams.
- Provide Media & Influence Insights: Bring a deep understanding of the evolving media, creator and influence landscape, identifying opportunities that help brands earn attention and relevance.
- Create Assets: Develop clear, engaging toolkits, assets and content that support both global hub requirements and local market activation.
- Market Liaison: Act as a central hub to coordinate, advise and align multiple markets, ensuring campaigns are delivered consistently while allowing for local nuance.
- Strategy & Creativity: Write strategic plans and champion bold, creative work.
- Data‑Driven Storytelling: Use data and insights to build and drive effective campaigns.
- Campaign Coordination: Oversee the planning and delivery of integrated earned, influencer and activation programmes across global, regional and local teams.
- Leverage Technology: Expertly integrate a broad range of bespoke WPP HAI tools to optimise day‑to‑day efficiency and outputs.
Experience That Contributes To Success
- Strategic & Creative Thinker: A natural ability to think big and connect creative ideas to business goals.
- Culturally Plugged In: On the pulse of current social trends, street style, and wider culture, with an understanding of how these elements generate campaign cut‑through.
- Proven Track Record: Experience creating and activating impactful campaigns for major consumer brands, ideally across fashion and retail, lifestyle technology, and food and drink sectors.
- Media, Creator & Influence Expertise: A strong understanding of the media, creator and influence landscape, with the ability to develop credible influencer strategies and earned storytelling across markets.
- Client Leadership: Proven experience managing clients and leading projects from initial concept design to final delivery.
- Financial Acumen: Proficient in preparing, tracking, and managing project budgets.
- Collaborative Spirit: A team player who thrives in a fast‑paced, collaborative environment.
- Detail‑Oriented: Exceptional organisational skills with sharp attention to detail, especially when working under pressure or tight deadlines.
- Multi‑Market Mindset: Proven multi‑market communications experience is essential, including the ability to manage hub responsibilities, coordinate local market needs and deliver work that travels effectively across regions.
Burson is an equal‑opportunity employer committed to diversity and inclusion.
Consumer Account Director - Burson employer: Burson
Burson is an exceptional employer located in the heart of Greater London, offering a vibrant work culture that prioritises collaboration and creativity. As a Tech Account Executive, you will have the unique opportunity to engage with high-profile clients and develop your expertise in the technology sector, all while benefiting from professional growth opportunities within a supportive team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Account Director - Burson
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Consumer Account Director - Burson
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
