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For Companies At a Glance
- Tasks: Lead innovative digital strategies and shape brand visibility in AI-driven environments.
- Company: Join Burson, a dynamic agency at the forefront of digital communications.
- Benefits: Enjoy professional development, mentorship, and a vibrant, inclusive culture.
- Other info: Hybrid work model with a focus on creativity and collaboration.
- Why this job: Make a real impact on brands while collaborating with ambitious professionals.
- Qualifications: Experience in GEO, Digital PR, or SEO is essential; strong commercial mindset required.
The predicted salary is between 60000 - 80000 £ per year.
This role sits at the forefront of digital communications, leading the integration of Generative Engine Optimisation (GEO), Digital PR, and Search strategy. As Associate Director in the Digital Marketing function at Burson, you will shape how brands are discovered, represented, and trusted across AI‑driven environments. You will act as a strategic advisor to clients, while driving innovation, commercial growth, and cross‑functional collaboration within the agency.
What You’ll Do
- Lead the development and execution of GEO and digital influence strategies for key clients
- Translate complex AI and search concepts into clear, actionable insights
- Advise clients on brand visibility, sentiment, and risk in AI‑generated search results
- Develop and evolve GEO frameworks, tools, and best practices
- Integrate GEO best practices into PR campaigns to secure high quality coverage and citations
- Integrate SEO, content, and PR strategies to maximise search and AI visibility
- Support the upskilling of cross‑functional teams across the fundamentals of GEO
- Support business growth through client development, pitches, and new service offerings
Experience That Contributes To Success
- Experience in GEO, Digital PR and/or SEO is essential
- Strong understanding of SEO and content optimisation principles
- A robust understanding of what good looks like in earned media and digital PR campaigns
- Experience translating data and technical concepts into client‑friendly strategies
- Demonstrated interest or experience in AI, generative search, or emerging technologies
- Track record of developing and pitching innovative client solutions
- Experience leading teams and collaborating across disciplines
- Strong commercial mindset with the ability to identify growth opportunities
You Belong At Burson
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Associate Director, GEO - Burson employer: Burson
Contact Detail:
Burson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, GEO - Burson
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your work in GEO, Digital PR, and SEO. This is your chance to demonstrate your expertise and creativity, making it easier for potential employers to see what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their digital strategies and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs, especially in AI-driven environments.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at Burson. Make sure to follow up after applying; a quick email expressing your enthusiasm can set you apart from the crowd.
We think you need these skills to ace Associate Director, GEO - Burson
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director role. Highlight your experience in GEO, Digital PR, and SEO, and show how it aligns with what we’re looking for at Burson.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to translate complex concepts into actionable insights. We want to see how you can advise clients on brand visibility and risk in AI-generated search results.
Highlight Collaboration Skills: Since this role involves cross-functional collaboration, share examples of how you've worked with different teams in the past. We value teamwork and want to know how you can contribute to our dynamic environment.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity at Burson.
How to prepare for a job interview at Burson
✨Know Your GEO Inside Out
Make sure you’re well-versed in Generative Engine Optimisation and how it integrates with digital PR and SEO. Brush up on the latest trends and case studies, so you can confidently discuss how these strategies can elevate brand visibility during your interview.
✨Translate Complexity into Simplicity
Practice explaining complex AI and search concepts in a straightforward manner. Use examples from your past experiences to demonstrate how you’ve successfully communicated these ideas to clients, making them relatable and actionable.
✨Showcase Your Collaborative Spirit
Burson values cross-functional collaboration, so be ready to share examples of how you’ve worked with diverse teams. Highlight your leadership skills and how you’ve supported others in upskilling, as this will resonate well with their team-oriented culture.
✨Demonstrate Your Commercial Acumen
Prepare to discuss how you’ve identified growth opportunities in previous roles. Bring specific examples of innovative client solutions you’ve pitched, and be ready to explain how they contributed to business growth, showcasing your strong commercial mindset.