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- Tasks: Lead client relationships and strategic direction for iconic brands like Gillette and Braun.
- Company: Burson is a global communications leader focused on enhancing brand reputation through innovation.
- Benefits: Enjoy professional development, mentorship, and a vibrant, inclusive culture with hybrid work options.
- Why this job: Join a dynamic team driving impactful campaigns that resonate culturally and creatively.
- Qualifications: Experience in FMCG, strong leadership skills, and expertise in influencer partnerships required.
- Other info: Be part of a community that values creativity, collaboration, and continuous learning.
The predicted salary is between 43200 - 72000 £ per year.
Associate Director – Consumer & Brand – FTC – Burson
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Associate Director – Consumer & Brand – FTC – Burson
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Who We Are
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Who We Are
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More About The Role
We are seeking a dynamic and experienced Associate Director to join our team, leading the day-to-day client relationship and strategic direction for some of the biggest brands in the P&G portfolio: Gillette, King C Gillette, Braun Female, and Braun Male. These brands are renowned for their fame-driving work, consistently leading both the category and the cultural conversation – exemplified by Gillette\’s recent \”The Best a Man Can Get\” reboot with Tom Grennan.
This pivotal role requires a professional with a strong background in FMCG/big brand environments, capable of navigating complex client needs and driving impactful campaigns that resonate broadly. The successful candidate will be a culturally connected individual with a keen understanding of consumer behavior and the broader cultural context, leveraging these insights to inform strategy and push creative boundaries. You will be responsible for leading and mentoring a dedicated team, managing significant budgets, and ensuring the seamless delivery of large-scale, integrated campaigns that achieve measurable ROI.
A critical aspect of this role involves expertise in talent, partnership, and influencer, alongside a robust understanding of the earned media landscape. You will be instrumental in developing innovative strategies that continue to drive brand fame and engagement.
What You\’ll Do
- Client Leadership: Serve as the primary day-to-day client contact, fostering strong relationships and providing excellent client service and strategic counsel for these iconic brands – client relationship with Burson stretches over 30 years.
- Team Management: Lead, mentor, and develop a team of up to 5 direct reports, ensuring high performance and collaborative execution, reporting into a Director level.
- Strategic & Creative Development: Drive the development of insightful strategic and creative plans that deliver fame-driving work, collaborating effectively with internal channel experts to deliver integrated solutions.
- Campaign Delivery: Oversee the end-to-end delivery of large-scale campaigns, ensuring they are on time, within budget, and achieve defined ROI and results.
- Influencer & Partnership Expertise: Possess experience in identifying, engaging, and managing talent, partnerships, and influencers to amplify brand messages and reach, particularly in high-profile, culturally relevant campaigns.
- Financial Acumen: Demonstrate excellent budget management skills, including proficient contracting and financial oversight.
- Earned Media Focus: Navigate and leverage the earned media environment to maximise brand visibility and impact, contributing to category and cultural leadership.
Experience That Contributes To Success
- Client Leadership Excellence: Proven track record in managing complex client relationships, offering strategic counsel, and delivering high-impact work across long-standing partnerships—such as a 30+ year relationship with Burson for P&G brands.
- Team Leadership & Development: Demonstrated ability to lead, mentor, and grow a high-performing team (up to 5 direct reports), fostering collaboration and reporting into senior leadership.
- Strategic & Creative Direction: Strong background in shaping insight-led, fame-driving strategies and creative campaigns that push boundaries and connect with culture and consumer behavior.
- Integrated Campaign Execution: End-to-end experience overseeing large-scale, cross-channel campaigns—ensuring delivery on time, within budget, and aligned with performance metrics and ROI.
- Influencer & Talent Partnerships: Deep expertise in talent, influencer, and partnership strategy—driving cultural relevance and reach through credible, impactful collaborations.
- Financial Stewardship: Skilled in managing significant budgets with accountability for contracts, forecasting, and financial performance across high-value client accounts.
- Earned Media Expertise: Robust understanding of the earned media landscape with a proven ability to craft stories that break through and maintain cultural leadership in competitive categories.
- FMCG & Big Brand Experience: A strong foundation working within fast-paced, high-profile environments—particularly FMCG—where agility, innovation, and brand stewardship are key to success
You Belong At Burson
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
When you click the \”Submit Application\” button below, this will send any information you add below to Burson. Before you do this, we think it\’s a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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Associate Director - Consumer & Brand - FTC employer: Burson
Contact Detail:
Burson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director - Consumer & Brand - FTC
✨Tip Number 1
Familiarise yourself with Burson's key clients, especially those in the P&G portfolio like Gillette and Braun. Understanding their brand values and recent campaigns will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Showcase your experience in managing complex client relationships. Prepare specific examples of how you've successfully navigated client needs and delivered impactful campaigns, as this is crucial for the Associate Director role.
✨Tip Number 3
Highlight your expertise in influencer and partnership strategies. Be ready to discuss how you've engaged talent and managed collaborations that amplified brand messages, as this is a key aspect of the position.
✨Tip Number 4
Demonstrate your financial acumen by discussing your experience with budget management and ROI tracking. This will show that you can handle the financial responsibilities associated with large-scale campaigns.
We think you need these skills to ace Associate Director - Consumer & Brand - FTC
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Associate Director - Consumer & Brand position. Highlight key responsibilities and required skills that align with your experience.
Tailor Your CV: Customise your CV to reflect your relevant experience in FMCG and brand management. Emphasise your achievements in client leadership, team management, and campaign delivery, as these are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Burson's values and how your background aligns with their mission. Mention specific brands you've worked with and how you can contribute to their reputation-building efforts.
Showcase Cultural Awareness: In your application, demonstrate your knowledge of consumer behaviour and cultural trends. Provide examples of how you've successfully navigated these aspects in previous roles to drive impactful campaigns.
How to prepare for a job interview at Burson
✨Understand the Brand Landscape
Familiarise yourself with the brands you'll be working with, such as Gillette and Braun. Research their recent campaigns and understand their positioning in the market. This will help you speak confidently about how you can contribute to their ongoing success.
✨Showcase Your Leadership Skills
As an Associate Director, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any mentoring experiences that demonstrate your ability to develop talent.
✨Demonstrate Financial Acumen
Since budget management is crucial for this role, be ready to discuss your experience with financial oversight. Prepare examples of how you've managed budgets effectively and ensured ROI on previous campaigns.
✨Engage with Cultural Insights
This role requires a keen understanding of consumer behaviour and cultural context. Be prepared to discuss how you've used cultural insights to inform strategy and drive impactful campaigns in your previous roles.
