At a Glance
- Tasks: Support media relations, manage client relationships, and create engaging press materials.
- Company: Join Burson, a global leader in communications and part of WPP.
- Benefits: Gain hands-on experience with top tech brands and develop your skills in a dynamic environment.
- Other info: Collaborate with a talented team and enjoy opportunities for growth.
- Why this job: Be at the forefront of technology storytelling and enhance human experiences.
- Qualifications: Passion for technology, media experience, and strong organisational skills.
The predicted salary is between 30000 - 40000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands.
More about the role: This role offers the opportunity to develop under the guidance of some of the best in the industry and gain first-hand experience working on high-profile international brands. The experience of the 20+ team enables us to deliver integrated communications, from corporate, B2B and consumer communications, to digital & social, influencers, analyst relations, content marketing and public affairs. We understand technology ecosystems, consumer and business audiences, and the power of the influencer. Having a passion for technology is essential for this role as you will be working with several of the world’s leading technology brands.
What you'll do:
- Supporting on day-to-day media liaison, developing solid media relationships and managing media requests and product reviews
- Developing press materials, from press releases and blogs to Q&As and briefing documents, with a high level of attention to detail
- Handling junior client relationships, developing a strong rapport with your day-to-day contact
- Overseeing the creation of coverage and activity reports for clients
- Managing press briefings, product launches, conferences and similar events for clients
- Attending and contributing ideas in internal brainstorms, contributing to generating creative ideas in response to client briefs
- Monitoring and keeping abreast of relevant industry news to build an understanding of industry trends, competitive landscape and how they impact clients
Experience that contributes to success:
- A positive and proactive attitude to seeking out opportunities to add value to clients and teams
- A fan of technology that enhances human progress, with an understanding of the consumer technology market, who is excited by its future within society and business
- Experience in the technology and/or telecoms sectors – ideally both, but technology experience is a must
- A media hound and storyteller who loves to craft compelling pitches and knows how to sell them to business, trade and national media
- A global outlook, with the ability to transfer skills across both UK and global client work
- Organisational skills and the ability to tightly manage relationships with international Burson offices
- Attention to detail and an appreciation of time management
Account Executive - Technology employer: Burson
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a culture of innovation and continuous learning. Our team members enjoy the opportunity to work with leading global technology brands, gaining invaluable experience in a dynamic environment that encourages personal and professional growth. With a strong emphasis on collaboration and creativity, we empower our employees to thrive while making a meaningful impact in the world of communications.
StudySmarter Expert Advice🤫
We think this is how you could land Account Executive - Technology
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Executive - Technology
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
