At a Glance
- Tasks: Build strong client relationships and manage reputational risks for diverse brands.
- Company: Join Burson, a global leader in communications and reputation management.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on learning and innovation.
- Why this job: Make a real impact by safeguarding client reputations in a fast-paced industry.
- Qualifications: Strong interest in business, media, and PR skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
Who we are: Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company.
Burson's Corporate Affairs team uses insight, creativity, and expertise to build and protect the reputations of some of the world's most influential brands, companies and organisations. We are trusted advisers when the stakes are high — helping clients navigate today's complex challenges, while anticipating tomorrow's trends and issues. Our clients span industries from financial services to technology, consumer goods to retail and automotive. Our teams bring together experts in Corporate Reputation, Crisis & Risk, Business Transformation and Employee Engagement, Leadership Communications - offering fully integrated solutions with precision and pace. Corporate Affairs is home to agency natives, former journalists, and in-house leads. We prize rigour, quality and agility, and are true partners to our clients - but we also believe work should be collaborative, creative, and enjoyable.
What you'll do:
- Client & Stakeholder Management: Serve as a primary point of contact for clients, building strong relationships and confidently advising senior stakeholders on sensitive reputational matters.
- Issues & Crisis Management: Proactively manage and mitigate reputational risks and crises for a diverse portfolio of B2B and/or B2C clients, spanning a wide range of complex issues from sustainability and cybercrime to D&I and corporate restructuring.
- Media Relations & Engagement: Act as a skilled media handler, proactively engaging with journalists, managing inquiries, and shaping narratives during critical and high-pressure situations.
- Strategic Problem Solving: Apply initiative, critical thinking, and a keen problem-solving ability to support the development and implementation of effective communication strategies that protect and enhance client reputations.
- Business Development Contribution: Actively participate in new business initiatives, contributing to pitches and proposals to expand the agency's issues and crisis management portfolio.
- Cross-Functional Collaboration: While specialising in issues and crisis, you will have opportunities to contribute across various practice elements, gaining broad exposure within a dynamic PR environment.
- Reputation Safeguarding: Be at the forefront of safeguarding client reputations, providing timely, strategic counsel and executing rapid response plans to navigate complex challenges.
Experience that contributes to success:
- Strategic Acumen & Market Awareness: Demonstrated interest in and understanding of business issues, news, politics, and media, with the ability to identify trends and their implications for clients.
- Drive for Excellence: Possesses ambition, commitment to achieving outstanding results, and a proactive "can-do" attitude, consistently contributing to team success.
- Adaptability & Resilience: Proven ability to thrive in fast-paced, constantly evolving environments, adapting quickly to new challenges and priorities.
- Collaborative Learning & Initiative: Eager to learn from industry leaders, with the drive to actively engage and contribute to building and managing client corporate reputations.
- Core PR & Media Proficiency: Competence in foundational PR skills, including comprehensive earned media management, effective press office administration, and strong research capabilities.
- Digital Fluency: Expanding understanding of the digital and social media landscape, with the ability to utilise digital tools to enhance client service and campaign delivery.
- Operational Excellence: Demonstrated ability in high-quality, proactive.
Account Executive in London employer: Burson Global
At Burson, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through continuous learning opportunities and exposure to diverse projects within the dynamic field of corporate affairs. Located in a vibrant city, we offer a unique environment where creativity thrives, and employees are empowered to make a meaningful impact on the reputations of some of the world's most influential brands.
StudySmarter Expert Advice🤫
We think this is how you could land Account Executive in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Burson Global. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Burson Global, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Burson Global inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Executive in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Burson Global. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Burson Global.
How to prepare for a job interview at Burson Global
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
