At a Glance
- Tasks: Lead data-driven social strategies for a global tech client across multiple platforms.
- Company: Join a vibrant and inclusive company with a focus on innovation.
- Benefits: Enjoy professional development, mentorship, and a hybrid work model.
- Other info: Collaborate with diverse teams and stay ahead of social trends.
- Why this job: Influence creative direction and strategy while shaping impactful campaigns.
- Qualifications: Strong client management and social strategy experience required.
The predicted salary is between 59400 - 72600 £ per year.
In this role you will lead data-driven social and content strategies for a global technology client, guiding campaigns across Instagram, TikTok, LinkedIn, Facebook, and X. You will partner with creative teams, account leaders, and clients to shape content, engagement, and measurement, while translating insights into compelling recommendations. You’ll work within Burson’s Corporate Sectors and Public Affairs teams to protect and advance client reputation through innovative social formats and ongoing initiatives. This position offers cross-functional collaboration, global scope, and a chance to influence strategy and creative direction.
Pay / Benefits
- professional development opportunities
- mentorship programs with industry leaders
- vibrant and inclusive company culture
- hybrid work model with in-office presence
- growth-focused benefits and people programs
Responsibilities
- Develop and implement data-driven social and digital engagement strategies aligned with business objectives and KPIs
- Lead platform planning for large campaigns and always-on initiatives with defined channel ecosystems and targeting
- Translate performance data and sentiment into actionable strategic recommendations for creative development and future planning
- Present complex strategies and insights to internal stakeholders and clients with clear, confident communication
- Leverage tools to anticipate threats and inform strategic pivots that build reputation and competitive advantage
- Monitor evolving social trends and audience behavior to identify opportunities and maintain Burson ahead of the curve
- Collaborate with creative teams to guide concept development and ensure messaging is relevant and engaging
- Create content briefs for design and editing teams, manage editorial calendars across regions for a global LinkedIn page
- Manage client communications, lead content development workstreams, and coordinate calendars and WIPs
Key requirements
- Strong client management skills
- Experience in social strategy, content development, and platform-specific planning
- Ability to present complex frameworks to diverse audiences
- Experience with trend forecasting, audience mapping, and KPI-driven performance analysis
- Collaboration with cross-functional teams including creatives and account leaders
- Experience across multiple social platforms and regions
- Ability to manage content calendars and briefs
- client management
- collaboration
- executive presence
- data-driven social strategy
- trend forecasting
- audience mapping
Social & Content Strategist - Account Director level - Corporate employer: Burson Cohn & Wolfe
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive culture where creativity and collaboration thrive. Our London-based team is dedicated to professional growth, offering robust development opportunities, mentorship from industry leaders, and a dynamic work environment that encourages innovation. With a commitment to employee well-being and a hybrid working model, we ensure our team members can balance their professional and personal lives while contributing to meaningful projects for leading global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Social & Content Strategist - Account Director level - Corporate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson Cohn & Wolfe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson Cohn & Wolfe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson Cohn & Wolfe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson Cohn & Wolfe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social & Content Strategist - Account Director level - Corporate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson Cohn & Wolfe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson Cohn & Wolfe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson Cohn & Wolfe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson Cohn & Wolfe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson Cohn & Wolfe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson Cohn & Wolfe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
