At a Glance
- Tasks: Drive social-first content for high-profile brands and collaborate with global teams.
- Company: Join Burson's innovative Corporate and Public Affairs team.
- Benefits: Enjoy robust benefits, professional development, and mentorship from industry leaders.
- Other info: Vibrant, inclusive environment with opportunities for growth and innovation.
- Why this job: Shape social narratives and deliver measurable results while thriving in a collaborative culture.
- Qualifications: Experience in social media content creation and strong project management skills.
The predicted salary is between 34650 - 42350 £ per year.
In this role you drive social-first content delivery for high-profile brands within Burson's Corporate and Public Affairs team. You will collaborate with a global group to manage client workstreams, develop platform-ready ideas, and coordinate across creative and social specialists. You’ll craft copy and content briefs, monitor trends, and support paid social activation, all while keeping clients informed and involved. This position offers impact through shaping social narratives and delivering measurable results for clients. You will thrive in a collaborative, learning-focused culture that values innovation and cross-functional partnership.
Pay / Benefits
- robust benefits and people programs
- professional development opportunities
- mentorship programs with industry leaders
- vibrant and inclusive company culture
- collaboration and innovation
- packages designed to reward and retain top talent
Responsibilities
- Own day-to-day client workstreams, manage timelines, deliverables, approvals, and next steps from brief to delivery
- Grow and maintain client relationships, support meetings, agendas, and progress updates
- Coordinate content development across design, editing, creative, and social specialists
- Contribute to content planning, editorial calendars, and ideation of new ideas
- Write, edit, and proofread social media copy and client communications
- Recommend assets, formats, messaging, and content structure for LinkedIn, Facebook, X, etc.
- Maintain work-in-progress lists, trackers, and calendars to stay organized
- Monitor platforms and trends, bringing proactive ideas and insights to the team
- Support social media performance reporting and translate data into recommendations
- Assist paid campaigns setup, management, and paid content development
- Collaborate with the global team and foster a positive, supportive environment
- Mentor junior team members and share knowledge across the account
- Contribute to new business, brainstorming, and broader agency initiatives
Key requirements
- Experience delivering social media content for LinkedIn and Facebook; familiarity with Instagram, X, and TikTok
- Strong understanding of platforms, formats, trends, and best practices
- Agency experience in communications, PR, social, digital or content
- Experience managing day-to-day client relationships and multiple projects
- Excellent copywriting, editing, and proofreading with attention to detail
- Strong project management and organizational skills
- Experience creating client materials such as presentations, status reports, calendars, and performance reports
- Familiarity with Sprout Social, Sprinklr, Canva, and CapCut
- Understanding of paid social campaign activation and content development
- Proactive, collaborative, solutions-focused, with clear communication across levels
Social & Content, Senior Account Executive - Burson employer: Burson Cohn & Wolfe
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive culture where creativity and collaboration thrive. Our London-based team is dedicated to professional growth, offering robust development opportunities, mentorship from industry leaders, and a dynamic work environment that encourages innovation. With a commitment to employee well-being and a hybrid working model, we ensure our team members can balance their professional and personal lives while contributing to meaningful projects for leading global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Social & Content, Senior Account Executive - Burson
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson Cohn & Wolfe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson Cohn & Wolfe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson Cohn & Wolfe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson Cohn & Wolfe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social & Content, Senior Account Executive - Burson
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson Cohn & Wolfe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson Cohn & Wolfe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson Cohn & Wolfe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson Cohn & Wolfe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson Cohn & Wolfe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson Cohn & Wolfe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
