At a Glance
- Tasks: Lead social media strategy for a major fashion brand on Instagram, TikTok, and YouTube.
- Company: Dynamic agency-style environment with a vibrant and inclusive culture.
- Benefits: Robust benefits, professional development, mentorship, and hybrid work options.
- Other info: Opportunity to work with industry leaders and stay ahead of social trends.
- Why this job: Shape engaging campaigns and mentor a creative team in the fashion industry.
- Qualifications: 8+ years in social media strategy, expertise in fashion, and strong leadership skills.
The predicted salary is between 36000 - 44000 £ per year.
In this role you will lead culture-led social and content strategy for a major European fashion brand, shaping engagement on Instagram, TikTok and YouTube. You’ll work cross-functionally with influence and PR to craft cohesive campaigns that resonate with diverse audiences and reflect the brand’s value proposition. You’ll mentor a team of social managers and content creators, translating data into strategic moves and staying ahead of evolving social trends. This is a high-impact position within a dynamic, agency-style environment that values creativity and collaboration.
Pay / Benefits
- robust benefits and people programs
- professional development opportunities
- mentorship programs with industry leaders
- hybrid work arrangement
- vibrant and inclusive culture
- rewarding top talent
Responsibilities
- Architect culture-led social media and content strategies aligned with client objectives and audience aspirations
- Ideate, plan, and oversee platform-native content with visual direction and asset development in collaboration with the Studio team
- Integrate social strategy with influence and PR to deliver cohesive campaigns and earned media impact
- Build, mentor, and manage a team of social managers and content creators
- Serve as senior strategic advisor to clients, translating brand challenges into actionable social narratives
- Translate performance data and market intelligence into insights and strategic recommendations
- Monitor emerging social trends and platform evolutions to anticipate client needs and competitive advantages
- Oversee strategic content calendars and asset management across multiple regions, with guidance on briefs, copy, and assets
Key requirements
- 8+ years in social media and content strategy, ideally in a leading agency or in-house fashion/lifestyle setting
- Deep expertise in Instagram, TikTok, and YouTube, including platform nuances and community engagement
- Experience in high-street fashion is highly desirable
- Proven ability to lead and develop high-impact strategies that drive engagement and brand affinity
- Extensive collaboration with influence and PR teams to create integrated campaigns
- Track record of mentoring teams and delivering creative, productive work environments
- Strong client management and advisory skills with ability to present complex strategies to senior stakeholders
- Advanced analytical skills with a data-driven mindset and ability to articulate ROI
- Excellent communication, storytelling, and brand voice adaptation for fashion/lifestyle
- collaborative
- leadership
- storytelling
- TikTok
- YouTube
Senior Social Strategist employer: Burson Cohn & Wolfe
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive culture where creativity and collaboration thrive. Our London-based team is dedicated to professional growth, offering robust development opportunities, mentorship from industry leaders, and a dynamic work environment that encourages innovation. With a commitment to employee well-being and a hybrid working model, we ensure our team members can balance their professional and personal lives while contributing to meaningful projects for leading global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson Cohn & Wolfe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson Cohn & Wolfe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson Cohn & Wolfe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson Cohn & Wolfe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson Cohn & Wolfe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson Cohn & Wolfe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson Cohn & Wolfe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson Cohn & Wolfe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson Cohn & Wolfe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson Cohn & Wolfe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
