Overview
In this role you will lead data-driven social and content strategies for a global technology client, guiding campaigns across Instagram, TikTok, LinkedIn, Facebook, and X. You will partner with creative teams, account leaders, and clients to shape content, engagement, and measurement, while translating insights into compelling recommendations. You’ll work within Burson’s Corporate Sectors and Public Affairs teams to protect and advance client reputation through innovative social formats and ongoing initiatives. This position offers cross-functional collaboration, global scope, and a chance to influence strategy and creative direction.
Pay / Benefits
- professional development opportunities
- mentorship programs with industry leaders
- vibrant and inclusive company culture
- hybrid work model with in-office presence
- growth-focused benefits and people programs
Responsibilities
- Develop and implement data-driven social and digital engagement strategies aligned with business objectives and KPIs
- Lead platform planning for large campaigns and always-on initiatives with defined channel ecosystems and targeting
- Translate performance data and sentiment into actionable strategic recommendations for creative development and future planning
- Present complex strategies and insights to internal stakeholders and clients with clear, confident communication
- Leverage tools to anticipate threats and inform strategic pivots that build reputation and competitive advantage
- Monitor evolving social trends and audience behavior to identify opportunities and maintain Burson ahead of the curve
- Collaborate with creative teams to guide concept development and ensure messaging is relevant and engaging
- Create content briefs for design and editing teams, manage editorial calendars across regions for a global LinkedIn page
- Manage client communications, lead content development workstreams, and coordinate calendars and WIPs
Key requirements
- Strong client management skills
- Experience in social strategy, content development, and platform-specific planning
- Ability to present complex frameworks to diverse audiences
- Experience with trend forecasting, audience mapping, and KPI-driven performance analysis
- Collaboration with cross-functional teams including creatives and account leaders
- Experience across multiple social platforms and regions
- Ability to manage content calendars and briefs
- client management
- collaboration
- executive presence
- data-driven social strategy
- trend forecasting
- audience mapping
Social & Content Strategist - Account Director level - Corporate in London employer: Burson Cohn & Wolfe
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive culture where creativity and collaboration thrive. Our London-based team is dedicated to professional growth, offering robust development opportunities, mentorship from industry leaders, and a dynamic work environment that encourages innovation. With a commitment to employee well-being and a hybrid working model, we ensure our team members can balance their professional and personal lives while contributing to meaningful projects for leading global brands.
