At a Glance
- Tasks: Shape social strategies for a major European fashion brand and connect brand ambition with social opportunities.
- Company: Join Burson, a global leader in communications and creativity.
- Benefits: Enjoy professional development, mentorship, and a vibrant, inclusive culture.
- Other info: Collaborative environment with hybrid work options and excellent career growth potential.
- Why this job: Make an impact in the fashion industry while working with cutting-edge social platforms.
- Qualifications: Strong experience in social strategy, especially on Instagram, TikTok, and YouTube.
The predicted salary is between 63000 - 77000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
More about the role: We are looking for an experienced Social Strategist to work in the Brand division of our Brand, Sport and Entertainment team. This role will shape the social and content strategy for a major European fashion brand, defining the strategic direction, audience approach, platform roles and cultural positioning that guides best-in-class social work. We are seeking someone with a creative, culture-first mindset who can turn brand challenges, audience insight and platform behaviour into clear strategic opportunities. You will partner closely with clients, PR specialists, influencer leads, creative teams and account teams to connect brand ambition with social opportunity, with a focus on Instagram, TikTok and YouTube. The role is primarily strategic: setting direction, developing insight-led recommendations, framing briefs and ensuring the work remains culturally relevant, platform-native and commercially meaningful.
What you'll do:
- Develop culture-led social and content strategies that connect client objectives, audience needs, platform behaviours and brand positioning into a clear strategic direction.
- Lead audience, cultural and platform analysis, turning insight into strategic territories, content principles, channel roles and creative opportunities.
- Shape briefs for social-first creative, influencer and content work, ensuring they are rooted in insight, platform nuance and a clear strategic role for each channel.
- Act as a strategic partner to clients, translating complex brand and business challenges into sharp social recommendations and compelling narratives.
- Collaborate with creative, studio, PR, influencer and account teams to ensure ideas and activations ladder back to a consistent strategic platform.
- Use performance data, social listening, cultural trends and market intelligence to identify opportunities, optimise strategic direction and inform future planning.
- Stay close to emerging social behaviours, creator culture, platform shifts and fashion/lifestyle trends, applying this knowledge to keep client work ahead of the curve.
- Develop clear strategic frameworks, presentations and recommendations that inspire clients and enable internal teams to deliver with confidence.
Experience that contributes to success:
- Strong experience in social strategy, ideally within an agency or fashion/lifestyle brand environment.
- A confident strategic understanding of Instagram, TikTok and YouTube, including platform behaviours, content formats, community dynamics and emerging features.
- Highly desirable to have experience in high-street fashion or lifestyle, with an understanding of consumer mindsets, seasonal moments and culture-led brand building.
- Experience working with multi market teams and delivering strategies that work with and can be adapted to cultural nuances.
- Proven ability to turn audience, cultural, competitive and performance insight into sharp strategic recommendations.
- Confidence working with PR, influencer, creative and delivery teams to ensure strategic thinking is translated into coherent social work.
- Excellent client-facing skills, with the ability to present thinking clearly, build trust and guide stakeholders through strategic choices.
- Strong analytical and storytelling skills, with the ability to make data, trends and cultural insight feel simple, useful and actionable.
- A curious, collaborative mindset and the ability to work across multiple priorities while maintaining strategic clarity.
You belong at Burson: Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Senior Social Strategist in London employer: Burson Cohn & Wolfe
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive culture where creativity and collaboration thrive. Our London-based team is dedicated to professional growth, offering robust development opportunities, mentorship from industry leaders, and a dynamic work environment that encourages innovation. With a commitment to employee well-being and a hybrid working model, we ensure our team members can balance their professional and personal lives while contributing to meaningful projects for leading global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson Cohn & Wolfe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson Cohn & Wolfe are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Senior Social Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson Cohn & Wolfe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson Cohn & Wolfe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson Cohn & Wolfe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson Cohn & Wolfe
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson Cohn & Wolfe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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At Burson Cohn & Wolfe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
