Senior Account Manager - Technology (B2B) in London

Senior Account Manager - Technology (B2B) in London

London Full-Time 63000 - 77000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead B2B tech campaigns and create compelling narratives for top global brands.
  • Company: Join Burson, a leading global communications agency under WPP.
  • Benefits: Enjoy professional development, mentorship, and a vibrant, inclusive culture.
  • Other info: Hybrid work model with a focus on collaboration and creativity.
  • Why this job: Make an impact in the tech world while growing your skills with industry leaders.
  • Qualifications: Experience in PR or communications, especially with B2B tech clients.

The predicted salary is between 63000 - 77000 £ per year.

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

More about the role: This role offers the opportunity to develop under the guidance of some of the best in the industry and gain first-hand experience working on high-profile international brands. The experience of the 20+ team enables us to deliver integrated communications, from corporate, B2B and consumer communications, to digital & social, influencers, analyst relations, content marketing and public affairs. We understand technology ecosystems, consumer and business audiences, and the power of the influencer. Having a passion for technology is essential for this role as you will be working with several of the world’s leading technology brands. We believe that technology has the power to enhance human experience and performance as we enter a new era of intelligence.

The team is looking to recruit a Senior Account Manager to work with some of its leading global technology brands (opportunities to work for B2B and consumer). The role involves working on media relations, network coordination and account management to reach primarily the B2B audiences.

What you’ll do:

  • Act as a trusted senior day-to-day client partner, providing clear strategic counsel and building a strong understanding of client objectives, industry context and business priorities.
  • Lead the development of compelling B2B technology narratives and campaigns, translating complex topics into sharp, newsworthy storytelling that drives cut-through.
  • Oversee day-to-day account delivery, ensuring all activity is executed smoothly, on time, on brief, and to a consistently high standard of quality.
  • Guide and support Account Executives and Senior Account Executives, providing clear direction, feedback and coaching to develop capability and maintain high team performance.
  • Drive proactive media relations and press office activity, identifying opportunities and shaping stories that generate meaningful coverage.
  • Confidently problem-solve and challenge thinking where needed, ensuring strategic integrity and pushing for the strongest possible client outcomes.
  • Manage multiple priorities across fast-paced B2B technology accounts, maintaining strong organisation, time management and attention to detail.
  • Act as a collaborative team player and agency ambassador, contributing to wider team success and supporting internal initiatives and culture.

Experience that contributes to success:

  • Proven experience at Senior Account Manager level (or equivalent) within a PR, communications or integrated agency environment.
  • Strong track record working across B2B technology clients, including enterprise tech, SaaS, cloud, AI, or digital transformation.
  • Demonstrated ability to develop and deliver effective media strategies that secure high-quality coverage and cut through in competitive markets.
  • Strong understanding of the enterprise technology and cybersecurity media landscape, with the ability to identify and shape newsworthy stories.
  • Experience managing fast-paced client accounts, providing confident day-to-day counsel and maintaining strong client relationships.
  • Established capability in leading and supporting teams, including mentoring Account Executives and developing junior talent.
  • Strong writing, storytelling and content development skills, with the ability to simplify complex technical topics for business audiences.
  • High levels of initiative, analytical thinking and problem-solving ability, with a consistent focus on delivering high-quality outcomes under pressure.

You belong at Burson: Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Senior Account Manager - Technology (B2B) in London employer: Burson Cohn & Wolfe

At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive culture where creativity and collaboration thrive. Our commitment to employee growth is evident through robust professional development opportunities, mentorship from industry leaders, and a dynamic work environment that encourages innovation. Located in a hub of global communications, our team enjoys the unique advantage of working with leading technology brands while being part of a community that values diverse perspectives and lifelong learning.

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Contact Details:

Burson Cohn & Wolfe Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Account Manager - Technology (B2B) in London

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We think you need these skills to ace Senior Account Manager - Technology (B2B) in London

Client Relationship Management
Strategic Counsel
B2B Technology Narrative Development
Media Relations
Account Management
Team Leadership
Coaching and Mentoring

Some tips for your application 🫡

Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!

Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.

Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Burson Cohn & Wolfe. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.

Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Burson Cohn & Wolfe.

How to prepare for a job interview at Burson Cohn & Wolfe

Master the Art of Storytelling

In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.

Know Your PR Tools Inside Out

Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.

Stay Current with Industry Trends

We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.

Showcase Our Versatility

As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.