At a Glance
- Tasks: Lead innovative healthcare communications projects and translate complex data into compelling narratives.
- Company: Join Burson, a global leader in creative communications within the healthcare sector.
- Benefits: Enjoy professional development, mentorship, and a vibrant, inclusive culture.
- Other info: Embrace a hybrid work model with a focus on collaboration and creativity.
- Why this job: Make a real impact on healthcare while growing your skills in a supportive environment.
- Qualifications: Experience in healthcare communications and strong leadership skills are essential.
The predicted salary is between 63000 - 77000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
More about the role: We are a diverse team of 45+ healthcare communications specialists who thrive on curiosity, the thrill of a challenge, good old-fashioned fun and working in partnership with clients to improve the health of the world, one brilliant idea at a time. We deliver global, EMEA and UK integrated marketing communications solutions for many of the world’s leading healthcare companies. Our breadth of work is limitless, as we challenge ourselves to innovate in all that we do and really make a difference.
What you’ll do:
- Support the strategic development and delivery of integrated, insight-led communications programmes for pharmaceutical and healthcare clients.
- Act as a day-to-day lead across projects, ensuring high-quality delivery, alignment with client goals, and consistent performance against KPIs.
- Translate complex healthcare data (e.g. clinical trials, real-world evidence, HES data) into compelling narratives that support client messaging and engagement.
- Lead and inspire account teams, providing mentorship, fostering collaboration, and ensuring continued professional growth.
- Partner with senior leadership to shape strategic proposals and pitch documents, contributing to business development and organic account growth.
- Cultivate strong, trusted client relationships by demonstrating sector expertise, strategic counsel, and proactive problem-solving.
- Collaborate across Burson's network, including creative, digital, and strategy teams, to deliver bold, integrated campaigns that challenge the status quo.
- Contribute to the broader agency culture by actively participating in forums, operational initiatives, and thought leadership efforts.
Experience that contributes to success:
- Proven experience delivering UK, EMEA, and global communications programmes for pharmaceutical and healthcare clients.
- Strong track record in building and maintaining trusted client relationships, with hands-on leadership of integrated campaigns.
- Skilled in data and brand communications, including digital, social media, disease awareness, and advocacy initiatives.
- Confident in managing project financials, forecasting, and reporting, with experience contributing to successful new business pitches.
- Demonstrated people management skills, including team leadership and direct line management.
- Known for being collaborative, curious, and committed to delivering high-quality, insight-led work.
- Brings a growth mindset with enthusiasm for learning, development, and tackling challenges positively.
- Values an inclusive, open-minded, and supportive team culture where individuality is embraced.
You belong at Burson: Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Senior Account Director - Healthcare (Data) in London employer: Burson Cohn & Wolfe
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive culture where creativity and collaboration thrive. Our commitment to professional development is evident through robust mentorship programs and opportunities for growth, ensuring that our employees are equipped to lead in the ever-evolving communications landscape. With a hybrid work model that promotes flexibility and connection, we empower our team to deliver innovative solutions for some of the world's leading brands while enjoying a supportive and dynamic work environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Director - Healthcare (Data) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson Cohn & Wolfe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson Cohn & Wolfe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson Cohn & Wolfe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson Cohn & Wolfe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Director - Healthcare (Data) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson Cohn & Wolfe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson Cohn & Wolfe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson Cohn & Wolfe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson Cohn & Wolfe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson Cohn & Wolfe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson Cohn & Wolfe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.