At a Glance
- Tasks: Shape influencer strategies and collaborate with teams to drive impactful campaigns.
- Company: Join Burson, a leader in integrated communications and influencer marketing.
- Benefits: Robust benefits, mentorship from industry leaders, and a flexible hybrid work environment.
- Other info: Opportunity for organic growth and collaboration across diverse teams.
- Why this job: Be at the forefront of influencer marketing and help brands make informed decisions.
- Qualifications: Senior experience in influencer marketing and excellent communication skills required.
The predicted salary is between 58500 - 71500 £ per year.
As an Influencer Strategist at Burson, you will shape influencer roles within integrated communications for a portfolio of clients. You translate client challenges into clear influencer strategies, audience frameworks, creator ecosystems, and measurement approaches. You’ll act as a trusted strategic advisor, collaborating with account teams to ensure consistency across briefs, creative development, activation, and evaluation. You join a team navigating the evolving influencer landscape to help brands make informed, impactful decisions.
Pay / Benefits:
- Robust benefits and people programs
- Mentorship programs with industry leaders
- Hybrid work environment (office ~4 days a week)
- Accommodation and flexibility during interview process
Responsibilities:
- Develop insight-led influencer strategies aligned with broader communications and business objectives
- Build audience frameworks and creator ecosystems selecting influencers, experts, advocates and community voices
- Shape cross-platform influencer strategies across social, video, podcast, live and emerging channels
- Lead influencer planning, creator selection, partnership frameworks and content strategies for effective creative work
- Provide senior counsel on creator partnerships, governance, compliance, brand safety and risk management
- Build trusted client relationships through workshops, presentations and strategic discussions
- Drive organic growth and new business opportunities including pitches and proposals
- Partner with PR, creative, paid, corporate affairs and analytics teams to deliver integrated campaigns and measurable impact
Key requirements:
- Senior experience leading influencer marketing, social media in agency or client-side environments
- Contribute to best practices across influencer planning, audience strategy, governance and measurement
- Hands-on familiarity with influencer discovery, social listening, and analytics platforms (e.g., CreatorIQ, Brandwatch, Traackr)
- Excellent written and verbal communication skills for navigating stakeholder landscapes and articulating strategies
- Commitment to DEI and inclusive culture, championing diversity in creator representation and team talent
Influencer Strategy, Account Director - Burson in London employer: Burson Cohn & Wolfe
At Burson, part of WPP, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive culture where creativity and collaboration thrive. Our London-based team is dedicated to professional growth, offering robust development opportunities, mentorship from industry leaders, and a dynamic work environment that encourages innovation. With a commitment to employee well-being and a hybrid working model, we ensure our team members can balance their professional and personal lives while contributing to meaningful projects for leading global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Strategy, Account Director - Burson in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson Cohn & Wolfe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson Cohn & Wolfe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson Cohn & Wolfe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson Cohn & Wolfe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Strategy, Account Director - Burson in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson Cohn & Wolfe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson Cohn & Wolfe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson Cohn & Wolfe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson Cohn & Wolfe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson Cohn & Wolfe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson Cohn & Wolfe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
