Marketing & Events Coordinator in Burnley

The Marketing & Events Coordinator will support the planning and delivery of marketing and communications activity for Burnley FC in the Community, and community Facilities, The Leisure Box and Whitehough Outdoor Centre. The role will focus on creating engaging content, managing social media channels, supporting digital campaigns and promoting the impact of the charity across its programmes and facilities. The role will also provide planning and logistical support for fundraising and community events where required.

Roles and Responsibilities

• Marketing Comms
  • Leading the planning, scheduling and management of creative content for the charity and facilities, including associated projects.
  • Management of communication across social media and website and email channels, including (but not limited to): Website content, Matchday programme content, Reporting, Internal & external email marketing updates.
  • Capture stories, case studies and testimonials from projects.
  • Support on the co-ordination of the Charity’s annual impact report.
  • Ensure brand consistency across all communications.
  • Support development of marketing materials across print and digital platforms.
  • Website updating across Charity / Facility websites (on WordPress), ensuring information is up to date / accurate.
• Social Media
  • Create and schedule engaging content across social platforms including Facebook, Instagram and LinkedIn for the Charity and facilities, utilisation of Meta and third-party tools.
  • Support paid social or boosted campaign activity where required.
  • Create short-form video and social-first content.
  • Support growth and engagement across channels.
  • Monitor trends and recommend content opportunities.
  • Showcase engagement and campaign performance.
• Fundraising & Events
  • Support event logistics, planning and promotion where required.
  • Provide marketing and communications support for fundraising and community events for both the charity and facilities.
  • Assist in delivering promotional activity for seasonal or matchday events.
  • Event support and attendance (which may be outside working hours) to support Head of Partnerships & Fundraising.
  • Support with monthly events, including player-engagement and ad-hoc themed matchday activations.
  • Support on the organisation of the Charity’s flagship events, such as the Community Day (matchday fixture) and Charity Dinner and other initiatives.
• Governance & Impact
  • The role will be a member of the operations / management team highlight key marketing initiatives and link content with the strategy.
  • Provide marketing analytics for reporting, as and when required for compliance and governance purposes.
  • Raise POs and liaise with the finance team regarding any departmental resource/spend.
  • Supporting Head of Brand & Marketing on any administrative duties.
• General
  • To understand and implement the Charity’s Safeguarding policy, procedures, and best practice guidelines in your role.
  • To use this understanding to ensure safe working practices, appropriate reporting of concerns and contribute positively to a safe environment.
  • To be able to work flexible hours where the role of the job requires, including matchdays and as and when required.
  • To work towards agreed objectives.
  • Comply with all Charity policies.
  • Promote the Burnley FC in the Community brand and ethos in a professional, strong, and positive manner.
  • To actively engage with programme leads and stay up to date with programmes, events and opportunities.
  • Work alongside other team members to support in other areas of the organisation as and when required to promote best practice.
  • Hold a commitment to equality and diversity in the workplace.
  • Willingness to attend training courses to enhance own professional development.
  • Always demonstrate the Charity’s values.

Essential Qualifications, Experience & Skills

• Knowledge and qualification in a vocational or specialized field, short of a degree level (i.e. HND).
• 2 years minimum in a similar role.
• Content creation skills (photo/video desirable).
• Copy writing and storytelling ability.
• Digital campaign experience.
• Experience of event planning and event marketing.
• Basic analytics/reporting understanding.
• Excellent organisational skills, with the ability to prioritise and multitask.
• Experience of using creative tools, i.e. Canva, Meta suite.
• Ability to work creatively and proactively.
• Excellent written and verbal communication skills, with meticulous attention to detail.
• Comprehensive knowledge of marketing techniques and practice.
• Proven track record of managing individual social media channels, and strategy for each, including Meta.
• Experience of creating and delivering marketing campaigns.
• Confidence in working with new people or unfamiliar situations.
• Ability to work on initiative with minimum supervision.
• Friendly open manner and the ability to communicate with a wide range of stakeholders.
• Excellent IT and MS Office skills, specifically Excel and PowerPoint.
• Experience with WordPress.

Burnley FC in the Community are committed to safeguarding children and young people and expects all staff and volunteers to share this commitment. Successful applicants will be subject to an Enhanced Criminal Record Check (DBS), which will be paid for by the Charity. Please note that in line with Keeping Children Safe in Education 2022, an online safeguarding search will also be carried out by a member of our HR or Safeguarding Team for all shortlisted candidates. The post is exempt from the provisions of the Rehabilitation of Offenders Act 1974 and any offer of employment will be subject to satisfactory references and an Enhanced DBS check.

Burnley FC in the Community are committed to equality and diversity within the workplace. We are proud to be an equal opportunities employer and encourage qualified applicants from all backgrounds to apply. Reasonable adjustments are available for candidates and those employed by BFCitC who disclose.

Burnley FC in the Community are committed to supporting veterans, reservists and the wider armed forces community. We are actively engaged in the recruitment of Service Leavers.

Burnley FC in the Community are committed to promoting and protecting the physical and Mental Health of all of our staff.