At a Glance
- Tasks: Lead and deliver innovative marketing strategies to enhance Burnley FC's brand and community impact.
- Company: Join a dynamic charity focused on community engagement and growth.
- Benefits: Competitive salary, creative work environment, and opportunities for professional development.
- Other info: Be part of a passionate team driving positive change in the local community.
- Why this job: Make a real difference in the community while shaping a strong brand identity.
- Qualifications: Degree in Marketing or related field with proven experience in strategy and team management.
The predicted salary is between 45000 - 50000 £ per year.
Department: Marketing/Governance and Operations
Location: Various delivery locations across the Burnley/Pendle surrounding areas
Contract Type: Permanent
Working Pattern: 35 hours per week (Monday-Friday, you may be required to work ad hoc match days)
Closing Date: 15th July 2026
Salary: £45,000 - £50,000 per annum
It is anticipated that interviews will take place on 30th and 31st July.
The Role
We would like you to lead, develop and deliver an ambitious, insight-led marketing and communications strategy that enhances Burnley FC in the Community’s brand, reputation, reach and impact. The role will combine strategic leadership and hands-on delivery, ensuring high-quality campaigns, storytelling, partnerships and communications that support community engagement, fundraising and organisational growth.
- Strategic Leadership
- Develop and deliver a comprehensive marketing and communications strategy aligned to the charity’s vision, values and growth ambitions.
- Use data, insight and audience understanding to inform campaigns, track performance and identify opportunities for growth.
- Provide expert advice to the CEO and senior team on brand, marketing and reputation management.
- Establish and monitor KPIs and impact measures for all marketing activity.
- Be the senior point of contact for all marketing platforms and providers which may include contract negotiations, platform functionality and sustainability, and delegating functional responsibility to the team and wider operational management.
- Brand, Marketing & Digital
- Lead the development and protection of a strong, distinctive brand identity for Burnley FC in the Community.
- Implement and manage multi-channel marketing campaigns across digital, social, print and events.
- Oversee the website, social media and digital platforms, ensuring engaging, accessible and insight-led content in a timely manner.
- Lead on creative storytelling, videography and content creation to showcase community impact.
- Manage matchday communications including programme content and big screen activity.
- PR, Communications & Reputation
- Manage all PR, media relations and press activity, maximising opportunities to promote the charity’s work.
- Oversee internal and external communications, ensuring consistency, clarity and creativity.
- Lead on reputation management and crisis communications where required.
- Produce key publications including the Annual Impact Report.
- Ensure all communications and marketing activity are delivered in full compliance with GDPR, data protection legislation, and photo/film consent protocols, maintaining robust processes for capturing, storing and using participant data and imagery.
- Campaigns, Fundraising & Engagement
- Support fundraising campaigns and events in partnership with the Head of Fundraising & Partnerships.
- Plan and deliver high-impact campaigns that drive participation, donations and community engagement.
- Champion storytelling that highlights impact, beneficiaries and community outcomes.
- Work collaboratively with the Club to plan joint campaigns across Club and Community Channels and develop an annual plan for matchday activations.
- Stakeholder Engagement & Partnerships
- Build strong relationships with the Club marketing team, community partners, funders, media and local and national stakeholders such as the Premier League Foundation and EFL in the Community.
- Act as a key link between marketing and operational teams to ensure alignment and collaboration.
- Represent the organisation at events and within the local community.
- Leadership & Team Management
- Lead, inspire and develop a high-performing marketing team.
- Foster a culture of creativity, accountability and continuous improvement.
- Manage budgets and resources effectively to ensure value and impact.
- You are responsible to hold regular team meetings, one-to-ones and conduct individual appraisals.
- Other line management duties will be applicable.
- You will be an active member of the Senior Management Team (SMT) and provide updates and ideas at scheduled SMT meetings.
- Degree or Equivalent in Marketing, Comms, Business or related discipline
- Proven experience in marketing, digital media and comms
- Success in developing and delivering a marketing strategy
- Experience of brand development and multi-channel campaigns
- Experience of managing a small team, projects and budgets
Essential Qualifications, Experience & Skills
Please email hr@burnleyfc.com to request a copy of the full Job Description and Person Specification.
Head of Brand and Marketing in Burnley employer: Burnleyfccommunity
Burnley FC in the Community is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. With a strong commitment to community engagement and employee development, we provide opportunities for professional growth while making a meaningful impact in the local area. Our inclusive culture encourages innovation and teamwork, ensuring that every team member feels valued and empowered to contribute to our mission.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand and Marketing in Burnley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burnleyfccommunity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burnleyfccommunity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burnleyfccommunity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burnleyfccommunity. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand and Marketing in Burnley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burnleyfccommunity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burnleyfccommunity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burnleyfccommunity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burnleyfccommunity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burnleyfccommunity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burnleyfccommunity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
