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- Tasks: Manage and optimize our student recruitment-focused CRM platform.
- Company: Join a forward-thinking institution dedicated to world-class education and student experience.
- Benefits: Enjoy competitive salary, generous leave, hybrid working, and development opportunities.
- Why this job: Be part of a dynamic team driving digital transformation and making a meaningful impact.
- Qualifications: Degree or equivalent experience with hands-on CRM and digital marketing skills required.
- Other info: Experience in education marketing is a plus but not essential.
The predicted salary is between 28800 - 43200 £ per year.
CRM Executive
Are you passionate about digital marketing and customer relationship management? Do you want to make a meaningful impact in student recruitment and digital transformation at a forward-thinking institution? If so, we want to hear from you!
About Us
Our institution is committed to delivering world-class education and research while enhancing the student experience. The Marketing and External Relations department plays a key role in achieving these objectives by driving integrated marketing strategies, building our external profile, and supporting student recruitment.
As part of the Digital Team, you will work at the forefront of the institution’s digital presence, including overseeing our CRM system, external website, and social media strategies. This is your opportunity to be part of a dynamic and supportive team dedicated to innovation and excellence.
The Role
We are looking for an enthusiastic and skilled CRM Executive to manage and develop our student recruitment-focused CRM platform. Reporting to the Head of Digital, you will play a vital role in embedding and optimizing our CRM system, ensuring it aligns with recruitment and marketing processes.
Your responsibilities will include:
- Configuring and maintaining the Student CRM platform to enhance recruitment processes.
- Managing automated email communications to nurture leads and improve student engagement.
- Processing and analysing event and recruitment data to inform strategic decisions.
- Supporting the planning and execution of student recruitment events, both on-campus and online.
- Producing metrics and reports to assess the effectiveness of campaigns and activities.
- Providing expert advice to staff on CRM best practices and email marketing strategies.
- Ensuring compliance with data protection regulations, including GDPR.
What We’re Looking For
We are seeking someone with:
- A degree or equivalent experience.
- Hands-on experience with CRM systems and digital marketing platforms.
- Strong data management skills and attention to detail.
- Knowledge of CRM techniques and technologies.
- Excellent organizational and multitasking abilities.
- A proactive and collaborative approach to problem-solving and teamwork.
Experience in education marketing or student recruitment is desirable but not essential.
Why Join Us?
- Competitive Salary
- Generous Leave Entitlement: 30 days of annual leave, plus 8 statutory and additional holidays.
- Hybrid Working: Work on campus and remotely with a flexible schedule (minimum 60% on-site).
- Development Opportunities: Be part of a vibrant environment that values innovation and professional growth.
- Pension Scheme: Automatic enrolment in a highly regarded pension plan.
CRM Executive employer: Burman Recruitment
Contact Detail:
Burman Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarize yourself with the specific CRM systems used in educational institutions. Understanding how these platforms work will give you an edge during discussions and demonstrate your proactive approach.
✨Tip Number 2
Engage with current trends in digital marketing and student recruitment. Being knowledgeable about the latest strategies and tools can help you stand out as a candidate who is ready to contribute immediately.
✨Tip Number 3
Network with professionals in the education marketing field. Attend relevant webinars or local events to connect with others and gain insights that could be beneficial for your application.
✨Tip Number 4
Prepare to discuss your experience with data management and analysis. Be ready to share examples of how you've used data to inform decisions, as this is a key aspect of the CRM Executive role.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the CRM Executive position. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasize any hands-on experience you have with CRM systems and digital marketing platforms. Provide specific examples of how you've used these tools to enhance customer engagement or improve processes.
Showcase Your Skills: Make sure to highlight your data management skills and attention to detail. Mention any relevant projects or experiences that demonstrate your organizational abilities and proactive approach to problem-solving.
Tailor Your Application: Customize your cover letter to reflect your passion for digital marketing and student recruitment. Explain why you are excited about the opportunity to work at this institution and how you can contribute to their goals.
How to prepare for a job interview at Burman Recruitment
✨Show Your Passion for Digital Marketing
Make sure to express your enthusiasm for digital marketing and customer relationship management during the interview. Share specific examples of how you've engaged with these areas in the past, and discuss what excites you about the potential impact on student recruitment.
✨Demonstrate Your CRM Knowledge
Be prepared to discuss your hands-on experience with CRM systems. Highlight any specific platforms you've worked with and explain how you've utilized them to enhance recruitment processes or improve student engagement.
✨Highlight Data Management Skills
Since strong data management skills are crucial for this role, come ready to talk about your experience with processing and analyzing data. Provide examples of how you've used data to inform strategic decisions or assess campaign effectiveness.
✨Emphasize Team Collaboration
This position requires a proactive and collaborative approach. Share instances where you've successfully worked within a team to solve problems or execute projects, especially in a marketing or recruitment context.
